As an entertainment executive, you are constantly seeking insights that can help you make informed decisions about content acquisition, distribution, programming, and content valuation. One effective data source can be demand data, as seen in the analysis of "The Villains Of Valley View" for February 2024 in the United States.
Content valuation is a key area where demand data is valuable. By using Parrot Analytics' content valuation system, you can assess the economic value of any piece of content, the marginal revenue contribution of a specific title, and how it drives engagement across your catalog. Additionally, the system can help you to determine how much to spend on content, assess a TV series' ability to drive subscriptions, and mitigate churn.
Other key questions that demand data can answer include what genres and shows are most popular in a specific market, what the best release strategy is for a show, and how to optimize your pre-release marketing strategy. You can also use demand data to discover which titles have long-term demand, understand taste clusters, and quantify the potential for global expansion.
Turning to the example of "The Villains Of Valley View," we can see that demand for the show in February 2024 was good, with the audience demand for the series being 4.3 times the average show in the United States over the last 30 days. However, the demand for the show was lower compared to its demand over the past 90 days. By examining these trends, you can gauge the show's current level of popularity, and how it might perform in the future.
Understanding the broader context of this show's performance can help with content acquisition or distribution decisions. For example, while "The Villains Of Valley View" ranks at the 92.4th percentile in the drama genre, it has been measured as not having great travelability, longevity, or spin-off potential. Therefore, it may not be the best choice if you are looking for a show that has a high level of international appeal. However, the show's momentum is good, so it may be a strong option for audiences in the United States.
Finally, by using demand data, you can gain valuable insights into how a show is performing in different markets around the world. For instance, "The Villains Of Valley View" outscores the demand of the average TV show in its top 10 global markets, such as the US, Spain, the Netherlands, the UK, and China. By examining these metrics, you can gain a more nuanced understanding of a show's performance, and make better decisions when it comes to acquiring, distributing, or promoting new content.
