The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you could use the information provided by Parrot Analytics' demand data on "True Detective" in the United Kingdom to make more informed acquisition, distribution, programming, and content decisions.
Firstly, demand data allows you to determine how much to spend on acquiring the rights to a particular TV show. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. By understanding the audience demand for "True Detective," you can evaluate the show's economic value and determine if the cost to acquire the rights to the show is worth it.
Additionally, by understanding the demand trends for "True Detective," you can make effective programming decisions. For instance, you can use this data to decide whether or not to renew the show for additional seasons. The decreasing demand for "True Detective" over the last 90 days may indicate a lack of continued interest and could factor into the decision to renew the series.
Demand data can also inform distribution decisions. As the show has a significant international audience, the data on travelability could be useful for negotiating distribution deals in other countries. For instance, the show received a demand share of 62% of its demand in the United States, indicating a high level of international demand and travelability potential.
Lastly, by analyzing the show's audience demand, you can gain insights into what other titles could be successful on your platform. Parrot Analytics' platform can help you discover whitespace opportunities by analyzing your platform's current content and spotlighting genres that may perform well based on audience demand.
In conclusion, demand data is a powerful tool that TV executives can use to make informed decisions around content valuation, acquisition, distribution, programming, and identifying whitespace opportunities. By analyzing "True Detective's" outstanding demand in the United Kingdom, executives can utilize demand data to make more informed and strategic decisions around their content strategy.
True Detective's travelability to the United Kingdom in the last 30 days is 74%, which means that the audience demand for True Detective is 74% of the demand in its country of origin, United States. Click through to another market to discover how well True Detective travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s True Detective is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for True Detective, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using tv demand metrics from Parrot Analytics for True Detective in the United Kingdom. We provide our partners with extensive content workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.