The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives across the industry, using audience demand data can be a powerful tool for driving better content, acquisition, distribution, and programming decisions. Examining shows like "8 Simple Rules" provides an opportunity to explore some of the ways in which demand data can be used to drive data-driven decision making.
Firstly, content valuation is crucial for decision making across the industry. "8 Simple Rules" has steadily decreasing demand but is still 2.9 times the average audience demand of the United States, highlighting the show's potential economic value. Demand data can help executives quantify the platform-specific marginal revenue contribution that a title can bring, estimate ROI, and assess how a title drives engagement across the rest of the catalog.
Secondly, "8 Simple Rules" provides an example of how demand data can inform decision-making around content differentiation. While the show's genre demand is higher than 90.3% of all other drama titles in the United States in March, understanding the characteristics of the show's audience can help create content that resonates with their tastes and preferences.
Thirdly, demand data can inform pre or post-release marketing campaigns. For instance, a show's momentum can be tracked, and executives can optimize their marketing strategy before or after the show's premiere to maximize reach. In the case of "8 Simple Rules", audience demand spiked earlier in March, which can be an opportunity to assess why interest in the show increased and use that as a basis for future marketing campaigns.
Fourthly, understanding the strengths and limitations of the show's travelability, longevity, momentum, franchisability, and reach dimensions can guide production decisions for executives, production studios, and talent agencies. A show with poor travelability, such as "8 Simple Rules," might require further localization work, or executives may decide against investing in localized versions altogether. Similarly, executives may consider investment in creating spin-offs or franchises based on strong franchisability demand.
Finally, while analyzing the top 10 global markets where "8 Simple Rules" is most in-demand provides insight into individual market trends, understanding audience demand across markets can help executives tackle issues such as global expansion, content localization, and international syndication more strategically.
By using demand data from shows, such as "8 Simple Rules," executives can gain a better understanding of how content performs, what audiences find appealing, and how they can adjust their strategies in response to changing trends and consumer behavior. Audience demand data allows executives to make more informed decisions concerning content acquisition, production, and distribution based on ROI estimations and analysis of the performance of similar programs globally.
This is 8 Simple Rules's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well 8 Simple Rules travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s 8 Simple Rules is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 8 Simple Rules, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for 8 Simple Rules in the United States. We provide our partners with far-reaching TV series workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.