The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be a powerful asset in helping you make more informed content decisions. One way to use demand data is to assess the content valuation. For example, content valuation can use demand data to understand the worth of a series, the value of a content library to a platform over time, and the baseline value of a title.
In the case of "Making It", we can see that the show has 8.6 times the audience demand of the average show in the United States over the last 30 days. This is an outstanding level of demand and only 2.7% of all TV shows have this level of demand. Compared to its demand of 9.0 times the average over the last 90 days, demand for the show has been decreasing recently. This insight helps to understand the temporal nature of the show's demand, so content decisions can be made even if they are not immediate.
Advice concerning programming decisions can also be found in the analysis of "Making It". The show's rank in the United States has suffered a setback during March with it dropping 78 spots to #736. Additionally, audience demand for the show has decreased by 6.8% over the same time period. However, there is a spike in demand in late March, indicating that there is an opportunity for the show to recoup lost ground or leverage positive momentum.
Our analysis of the top 10 most in-demand markets for "Making It", over the last 30 days, provides insight into the show's international potential. "Making It" has outstanding audience demand of 6.5x in the United States, and demand outperforms the average TV show in each of these reviewed markets, including Sweden, Australia, and Romania. This insight is probably valuable for determining potential distribution of "Making It" globally or indicating which markets may be worth targeting.
As for general acquisition or distribution decisions, insights from the show's demand performance across different dimensions such as travelability, longevity, momentum, franchisability, and reach can be considered in evaluation. For example, the show's travelability is poor, indicating a lack of international appeal. At the same time, the momentum is okay, indicating that the show is still finding new fans, and its reach is okay, indicating that the show has a wide group of fans with a dedicated but small fandom.
Lastly, demand data for "Making It" can inform decisions around programmings in the United States and beyond. For example, by identifying other shows that "Making It" audiences like such as "The Amazing Race," executives can gain insight into potential programing decisions. By discovering that people who like "Making It" also like "Vampirina," "My Lottery Dream Home," "Whose Line Is It Anyway?" among others, executives also learn about the show's favorability. These kinds of insights can help executives make better programming decisions, in addition to providing context for content, acquisition, and distribution decisions.
This is Making It's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Making It travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Making It is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Making It, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using analytics from Parrot Analytics for Making It in the United States. We provide our partners with comprehensive SVOD insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.