The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you aim to make informed content-related decisions that will engage and attract more viewers to your platform. Demand data can help with these essential decisions that impact revenue. Using the example of the TV show "Axe Cop" from the United States, we will explore how demand data can help you make informed decisions.
One way demand data can aid you in content acquisition is through content valuation. For instance, if you are looking to acquire "Axe Cop" or invest in a similar property, you can use demand data to determine the return on investment or the dollar value contribution of the show to your platform. The show has 2.8 times the audience demand of the average show in the United States, which indicates that the content has a significant demand. You could use this data to determine the amount you are willing to spend on the show.
Additionally, demand data can inform you about consumer preferences to make informed programming decisions, as it shows what viewers want to watch and what is trending. Specifically, by looking at the demand trend of "Axe Cop" over the last 30 days, you see that the demand has been increasing over time, which suggests that the show may be growing in popularity. You could capitalize on this trend by renewing the series or giving it better programming schedules.
Moreover, analyzing the performance of "Axe Cop" on a 1-year rolling basis versus the last 30 days reveals insightful information. The show's popularity spiked by 5.6% in the last 30 days and had more than double the average demand for the past 30 days in comparison to the rolling year basis. Therefore, along with staying updated on the show, demand data can inform you of potential increases in popularity, allowing you to take advantage and promote the content in advance.
Demand data can help you find and expand your audience through optimal distribution decisions. Using "Axe Cop" as an example, the metadata shows that the show is most popular in the United States, followed by Canada, the United Kingdom, Mexico, and Poland, just to name a few. You can use this information to select the most viable region for an initial roll-out or direct your promotional material towards these regions, targeting your audience effectively and encouraging increased viewership.
Finally, demand data can uncover under-monetized titles, which can help you to maximize revenue generation. Franchisability and Reach are essential dimensions in Parrot Analytics' content valuations systems. The Franchisability of "Axe Cop" is poor, indicating the series' title resonates only with its hardcore fans and may not serve as good material for spinoffs or related media. On the other hand, the reach of the show is decent, giving the potential for showrunners to adapt or create dynamic properties around the IP. As an entertainment executive, using demand data for these purposes can help you to increase engagement among your user base and increase revenue.
In conclusion, demand data can help you make effective decisions throughout the content pipeline, from content valuation, programming decisions, distribution, discovering under-monetized shows and trends in viewership. Using "Axe Cop" in the United States as an example for our analysis, demand data has the potential to illuminate insights that can improve your performance in the entertainment industry.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Axe Cop is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Axe Cop, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using global television demand datasets from Parrot Analytics for Axe Cop in the United States. We provide our partners with meaningful TV industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.