The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you in the entertainment industry and interested in making more informed decisions about content, acquisition, distribution or programming? Demand data can help answer several key questions that entertainment executives have, based on the analysis of “Baby Daddy” for the month of March 2024 in the United States.
- Content Valuation: Valuing a TV series' economic worth is a key decision for any television executive. Demand data can be used to determine how much a series is worth. In the case of "Baby Daddy," its recent demand data for 30 days shows that demand is good. It is 4.6 times more in demand than the average show in the United States. This data can be used to create a baseline value of the show to a platform. Additionally, comparing the show’s performance on a rolling year basis to the last 30 days highlights the show’s increased popularity, which can be used to help predict its future value.
- Acquisition and Distribution: Understanding a TV series' demand can inform acquisition and distribution decisions. In the case of “Baby Daddy,” examining the top 10 global markets where it is most in-demand over the last 30 days reveals that it outperforms the demand of the average TV show in each of these markets. This data can be used to determine the show’s potential markets worldwide, including those where licensing deals may be particularly lucrative. Comparing "Baby Daddy" demand data in different regions also helps identify untapped opportunities.
- Programming: Decision makers want to understand their audience’s preferences. By pairing the show’s genre and demand data, we can learn "Baby Daddy" ranks at the 96.2 percentile in the romance genre in the United States, indicating that it may have a highly engaged and dedicated audience seeking similar content. Furthermore, audience demand data helps with understanding and optimizing release strategies as well as choosing complementary content. Knowing which shows have overlapping audiences with “Baby Daddy” can help identify other shows that would pair well with it from a programming perspective.
- Talent Management: Understanding which talent is most likely to expand the audience is critical for talent agencies. In the case of “Baby Daddy,” using demand data helps identify who its most popular stars are. Additionally, finding shows that fans of “Baby Daddy” appreciate may lead to potential partnership opportunities.
In conclusion, entertainment executives can make more informed decisions about content, acquisition, distribution, and programming through demand data. Using “Baby Daddy” as an example, we see that demand data can help identify potential untapped markets, discover audience preferences, optimize release strategies and programming, value content, and evaluate talent. With access to this data, executives can make more informed decisions that will lead to a higher return on investment.
This is Baby Daddy's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Baby Daddy travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABC Family and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Baby Daddy, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for Baby Daddy in the United States. We provide our partners with meaningful TV industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.