The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed acquisition or programming decisions, the demand data available from Parrot Analytics can provide useful insights. For example, in the case of "Be Cool, Scooby-Doo!" in the United States during March 2024, we see that the show has a demand that is 3.9 times greater than the average TV show. This level of demand is statistically significant, with only 8.6% of all TV shows having this level of demand. Compared to its demand in the previous 90 days, demand for this show is decreasing.
Using demand data for an individual show such as this, we can answer many questions about its performance and value, which can inform acquisition and programming decisions. For example, we can determine how much this show is worth to any given platform, or we can assess its ability to drive subscriptions and mitigate churn. Additionally, we can use demand data to estimate the value of the show's exclusivity or to assess its impact on other titles in the catalog.
By examining the show's audience demand across six dimensions through the Parrot Pulse, we can also gain valuable insights on its global performance -- including worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. In the case of "Be Cool, Scooby-Doo!", we see that its global performance measures as okay across the board, except for its franchisability, which is rated as poor. This information can be useful in making decisions about the show's potential for spin-offs or other franchise opportunities.
We can also analyze the show's audience demand on a rolling year basis to track its performance trends over time. In the case of "Be Cool, Scooby-Doo!", we see that its peak demand over the past year was 5.9 times the average demand for TV shows, compared to 4.7 times the average demand in the last 30 days. However, its average demand on a rolling year basis was 3.7 times the average title, compared to 3.9 times the average title in the last 30 days. This demonstrates that the show has been growing in popularity recently.
Finally, using demand data, we can evaluate the show's performance in different markets around the world. In the case of "Be Cool, Scooby-Doo!", we see that it is most in-demand in the United States, where it achieves a good audience demand rating of 1.5x. However, it also outperforms the demand of an average TV show in each of the top 10 global markets where it is most in-demand, although demand is rated as "okay" in all of these markets. This information can be useful in making decisions about the distribution of the show to different markets and regions.
In conclusion, demand data can be a powerful tool for making informed content, acquisition, distribution, and programming decisions in the entertainment industry. By analyzing the audience demand for individual shows like "Be Cool, Scooby-Doo!", we can gain valuable insights on performance trends, global demand, and value that can inform strategic decision making.
This is Be Cool, Scooby-Doo!'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Be Cool, Scooby-Doo! travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Be Cool, Scooby-Doo! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Be Cool, Scooby-Doo!, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using global demand content analytics from Parrot Analytics for Be Cool, Scooby-Doo! in the United States. We provide our partners with valuable television series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.