The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive making strategic content decisions for an OTT or SVOD platform, understanding the level of audience demand for shows is paramount. In August 2023, "Black Sails" had 13.9 times the audience demand of the average show in the United States, indicating outstanding demand for the show. Examining a show's demand over time and comparing it to the baseline value of a title can help in content valuation. The increase in demand for "Black Sails" of 13.3 times the average in the last 90 days to 13.9 times in the last 30 days shows that the show's popularity is increasing. Furthermore, understanding which shows share an audience with "Black Sails," such as "Foundation," "Game Of Thrones," "Westworld," and "His Dark Materials," can provide insight into which genres are resonating most with the current audience.
As a TV series financing company or studio deciding whether to greenlight a new show or renew an existing one, analyzing an existing show's performance can provide insights. For instance, analyzing "Black Sails," which aired from 2014 to 2017, shows how momentum, longevity, franchisability, and reach influenced its performance. "Black Sails" has an outstanding performance in momentum, longevity, and reach, meaning that it grew in demand quickly, maintained that audience demand over time and appealed to a wide range of people. It also has good franchisability for spin-off potential. This type of analysis can help with making informed decisions for financing TV series and predicting ROI.
For a TV production company and entertainment talent agency, understanding the popularity of shows in different regions can lead to better content acquisition decisions. "Black Sails" is most popular in the US, where it had outstanding audience demand of 7.3x, followed by China, where demand is good. In the Netherlands, the United Kingdom, Canada, Germany, France, Italy, and Russia, demand is good as well. This information can help in making acquisition decisions for regional content.
As a content distributor, examining trends in audience demand can assist in making decisions on which shows to license and distribute. By having access to the latest demand data and trends on shows such as "Black Sails," distributors can make informed decisions on which shows will appeal to audiences and, in turn, drive revenue.
Finally, for a linear network or pay TV network, identifying popular shows can help with determining programming decisions. Referring to the global demand data for "Black Sails," there are insights on regions where it is more popular such as the United States and China, which can inform which countries to prioritize for broadcasting the show. It can also reveal what programming genres are resonating most with viewers.
Overall, understanding and utilizing demand data to examine the popularity of a TV show and its trends can provide critical insights to make informed content, acquisition, distribution, and programming decisions. The analysis of "Black Sails" for the month of August 2023 in the United States is an excellent example of how demand data can assist in achieving optimal decision-making.
This is Black Sails's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Black Sails travels internationally.
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Over the last 7 days, people who watch Black Sails also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Starz and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Black Sails, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Historical Adventure), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Oct. 2, 2023, 2 p.m. PST using television demand data from Parrot Analytics for Black Sails in the United States. We provide our partners with deep television series competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.
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