The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data can provide entertainment executives with insights to make more informed content, acquisition, distribution, and programming decisions. Through the use of audience measurement, we can evaluate the demand for a TV series like "Black Sails" and provide valuable metrics to help executives make data-driven decisions. Here are some key insights that can be gathered from the audience demand data for "Black Sails" with respect to Australia during October 2023:
1. Content Valuation: Parrot Analytics' content valuation system is based on demand data and can help entertainment executives determine how much a show is worth or how much to spend on content. For instance, the demand for "Black Sails" in Australia over the last 30 days was 4.0 times the audience demand of the average show. This indicates that the show has a good level of demand, surpassed only by 8.6% of all TV shows. The quality of "Black Sails" demanded by audiences in Australia can be compared to the price a competitor might be willing to pay for the series' distribution rights. Additionally, by piggybacking off the data, executives can assess the value of exclusivity and the degree to which the title is driving subscribers or mitigating audience churn.
2. Targeted Marketing: Parrot Analytics enables executives to make accurate pre-release marketing decisions to maximize the viewership. The Parrot Pulse can measure global performance metrics such as momentum, which measures the pace of growth, franchisability (spin-off potential), travelability (international) and reach (number of people expressing demand). In this instance, Parrot Analytics shows that "Black Sails" has performed outstandingly well across these metrics, indicating that targeted marketing on these factors would yield better results.
3. Competitive Benchmarking: Decision-makers can compare shows within the same niche the show was positioned in. Parrot Analytics enables executives to benchmark their content against others available in the market. By providing similar shows to "Black Sails", it can be analyzed that "The Mandalorian","Star Trek: Strange New Worlds", amongst others would be direct competitors. This comparison can help executives market "Black Sails" against these competitive titles.
4. Discovery & Recommendation: By using Parrot Analytics audience measurement, "Black Sails" can be recommended to viewers with a similar taste to those who enjoy it. We led the discovery and recommendations analysis using the Nature Language Processing (NLP) technique to capture "Black Sails"'s general audience nature accurately.
5. Platform and Network Fit: Entertainment professionals can use the demand data to determine which platforms and networks to distribute their content worldwide. This global talent discovery approach helps identify markets and helps in better target marketing. In this instance, Parrot Analytics identified The United States as the show's number one market, with audience demand a staggering 6.2x making this market crucial for the targeted marketing of the series.
In conclusion, the demand data provided by Parrot Analytics can be used to assess the value proposition and suitability of content. It can also provide entertainment executives with insights concerning supply and demand, competitive benchmarking, pre-release marketing, content valuations, subscriber acquisition and retention, market gaps, and the global reach of the intellectual property. At the core of all these measurements is Parrot Analytics' audience demand data, which empowers executives with unparalleled insights to make data-driven strategic decisions.
Black Sails's travelability to Australia in the last 30 days is 26%, which means that the audience demand for Black Sails is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Black Sails travels internationally.
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Acquire the best shows from partners such as Starz to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Black Sails), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Starz by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Black Sails, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Starz‘s Black Sails is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Black Sails also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Starz and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Black Sails, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Historical Adventure), using our globally standardized Demand Expressions® metric.
This page has been recreated on Nov. 28, 2023, 1 p.m. PST using tv demand metrics from Parrot Analytics for Black Sails in Australia. We provide our partners with comprehensive content analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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