The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is invaluable for entertainment executives across the spectrum as it can be used to make more informed content, acquisition, distribution and programming decisions. Parrot Analytics empowers executives to make more informed decisions by offering a content valuation system based on demand data. Now, let's look at how demand data can be used in decision-making by examining the case of "Black Sails" for the month of March 2024 in Australia.
Content Valuation
Using demand data, we can understand how much a specific title can contribute to a platform's revenue streams. Thus, with the demand data for "Black Sails" for March 2024 in Australia, executives can calculate the economic value of the show for their platform. For instance, "Black Sails" has 4.8 times more audience demand than the average TV show in Australia over the last 30 days. This indicates that "Black Sails" is a popular show in the country, and demand is increasing. Knowing this, executives can determine how much the show is worth in Australia in terms of the revenue it contributes to the platform.
Subscriber Acquisition
Demand data can be instrumental in guiding executives to determine the most appealing shows to attract and retain subscribers. In this regard, executives can leverage demand for "Black Sails" to help them grow their audience following. For instance, if we look at the top 10 global markets, where "Black Sails" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. This shows that the show appeals to a broad global audience. Executives can take this data and use it to drive acquisition of new subscribers.
Content Valuation for Distributors and Production
Using demand data, distributors can determine the value of a title based on its popularity. For instance, the fact that "Black Sails" ranks at the 98.0th percentile in the history genre, in March, means that the show has higher demand than 98.0% of all history titles in Australia. This shows that "Black Sails" is a valuable asset, and distributors looking to acquire this show can use this data to arrive at an informed financial decision.
Programming Decisions/ Optimization
Demand data helps determine the best time to launch and market new content. The spike in demand for "Black Sails" in late March 2024 for Australia shows that this was a favorable month to release new content, based on the audience's appetite for the pirate genre. Therefore, in consideration of such information, executives can choose to schedule the release of new pirate-themed shows within the same timeline for optimization purposes.
Momentum and Franchisability
Demand data helps identify how well a popular show is maintaining its audience over time (momentum). For "Black Sails", the show's momentum was outstanding, and this indicates that the pirate genre continues to excite the audience, and shows that fall within this category should continue to receive investment. Also, it is important to note that "Black Sails" has good franchisability (spin-off potential), indicating the likelihood of producing show spin-offs to create additional revenue streams.
In conclusion, Parrot Analytics' demand data empowers entertainment executives to identify audience demand for TV shows in a specific market. This knowledge enables them to make critical decisions, especially in content valuation, subscriber acquisition, programming decisions, and in assessing the opportunity emissions. By leveraging Parrot Analytics' demand data, executives can take advantage of emerging genre trends, program new titles for optimal performance, and expand their brand efficiently.
Black Sails's travelability to Australia in the last 30 days is 31%, which means that the audience demand for Black Sails is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Black Sails travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Black Sails is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Black Sails, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Historical Adventure), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for Black Sails in Australia. We provide our partners with comprehensive television capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.