The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, the demand data presented for "Boboiboy: Galaxy" can be an incredibly useful tool in guiding content decisions and acquisition strategies. Here are a few ways that demand data can help inform strategic decision making:
1. Content Valuation: One of the most important aspects of content is determining what its value is. The demand data presented for "Boboiboy: Galaxy" gives insights into the value of the show and how it is perceived by audiences in different regions. Understanding its demand in different markets can help executives estimate the dollar value contribution of the title for any platform. Similarly, executives can use this data to determine how much they should spend on acquiring new content or investing in new productions.
2. Understanding Audience Demand: The audience demand for "Boboiboy: Galaxy" is good, but it has decreased recently. By looking into the reasons for this decline, executives can adjust their marketing campaigns or content offerings accordingly. Additionally, understanding which genres are most popular with audiences and where the show is most in-demand can help executives make more informed decisions about which shows to acquire and produce.
3. Identifying Travelability: The demand for "Boboiboy: Galaxy" in the United States was 41% of the demand in its country of origin, Malaysia. This data can help executives determine where the show is likely to perform well and where additional marketing efforts may be needed to boost travelability.
4. Evaluating Longevity: The demand for "Boboiboy: Galaxy" has been maintained over time, indicating good longevity. Executives can use this data to determine whether investing in a show is likely to be a good long-term strategy, and to identify catalog content that may be valuable for retaining customers.
5. Comparing Performance Over Time: By examining the peak demand for "Boboiboy: Galaxy" over the last year vs the last 30 days, executives can see how its popularity has changed over time. This type of analysis can be useful for identifying trends, evaluating investments in individual titles, and making informed decisions about future acquisition and production strategies.
By using demand data in these ways, executives can make more informed decisions about content acquisition, production, marketing, and programming. Understanding audience demand and how it shifts over time provides valuable insights that can help executives invest in the right content to retain customers and grow their audience. It can also be useful for showcasing the potential of a show to distributors or potential partners in order to demonstrate its value and attractiveness within a particular market.
Boboiboy: Galaxy's travelability to the United States in the last 30 days is 36%, which means that the audience demand for Boboiboy: Galaxy is 36% of the demand in its country of origin, Malaysia. Click through to another market to discover how well Boboiboy: Galaxy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV3‘s Boboiboy: Galaxy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Boboiboy: Galaxy, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using tv demand content analytics from Parrot Analytics for Boboiboy: Galaxy in the United States. We provide our partners with extensive OTT competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.