The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed content decisions, Parrot Analytics' demand data on a TV series like "BoJack Horseman" provides valuable insight. Firstly, it enables content valuation by revealing the show's contribution to any platform in terms of dollar value. It also helps executives to understand how much to spend on content. In the case of "BoJack Horseman," it has demand levels that are 18.7 times the audience demand of the average TV show in the US over the last 30 days and ranks in the 99.2nd percentile of all drama titles. This indicates outstanding demand and value to any platform looking to license or acquire the show.
Additionally, demand data can help inform acquisition and distribution decisions for content companies. By examining the top 10 global markets in which "BoJack Horseman" is most in demand, we can see that it outperforms the demand of the average TV show in each market. For instance, in the show's number one market, the US, it achieved outstanding audience demand of 7.5x. Analyzing demand data for "BoJack Horseman" can help content companies identify which markets to target for acquisition or distribution, and how much to invest in these markets.
Furthermore, demand data provides valuable insight for programming decisions in terms of identifying the shows audience. For example, analyzing the shows that "BoJack Horseman" fans also like, such as "Bob's Burgers", "Futurama", and "South Park", can help television networks to curate programming schedules that appeal to these viewers.
Demand data provides additional dimensions beyond just popularity, such as Franchisability, Longevity, Momentum, and Reach. In the case of "BoJack Horseman," these metrics are all outstanding, particularly Longevity and Momentum, indicating that the show has sustained popularity and is growing in popularity. This can help executives to anticipate future demand patterns and plan for marketing campaigns and content development.
Finally, demand data can help talent agencies and production companies to make data-driven decisions around casting, content development, and marketing. For instance, by using affinity analysis, Parrot Analytics can identify the best talent and brand partners to expand an audience. It can also answer questions about content and viewer trends, such as which genres are resonating most with the current audience and what genres should be focused on to attract new subscribers to the platform.
In conclusion, demand data can help entertainment executives across various industries, such as OTT and SVOD platforms, financing companies, talent agencies, production companies, and linear networks, make informed content, acquisition, distribution, and programming decisions by providing a holistic view of audience demand and content value.
This is BoJack Horseman's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well BoJack Horseman travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s BoJack Horseman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for BoJack Horseman, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for BoJack Horseman in the United States. We provide our partners with far-reaching TV workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.