As a TV executive, the Parrot Analytics demand data on "Dance Moms" can help you make more informed content decisions. Firstly, you can use the information to understand how popular the show is among viewers. With 22.1 times the audience demand of the average show in the United States over the last 30 days, this show has outstanding demand. You can use this information to guide content valuation for this show.
Demand data can also inform acquisition decisions. You can use the data to understand the types of content that your viewers are watching as this show's fans are particularly interested in "The Walking Dead", "Fear The Walking Dead," and "Killing Eve." Understanding your audience's taste clusters can help in making more informed decisions around acquisition.
Furthermore, the Parrot Pulse for "Dance Moms" helps you understand its performance across six dimensions. Travelability, for instance, indicates the international demand relative to its home market. You can use this data to identify emerging markets for the show.
Demand data can also help with programming decisions by showing how viewership is evolving over time. In the case of "Dance Moms," the data shows that the show's popularity has increased in the last 30 days. You can also use demand information to understand audience retention and acquisition by identifying titles that have a dedicated but small fandom or appeal to a wide group of people.
Lastly, demand data can inform distribution decisions such as which platforms to target for distribution of content. The data reveals that the show is most popular in the United States, where it achieved outstanding audience demand, and the United Kingdom where demand is outstanding. You can use demand data to prioritize the shows you distribute globally and ensure that your content reaches the right audience.
Overall, demand data provides valuable insights for TV executives on content valuation, acquisition, distribution, programming, and audience retention. Using demand data, the decisions you make will be more informed, and you will be able to maximize the value and audience reach of your content.
