As an entertainment executive, understanding audience demand is crucial to make informed content acquisition decisions. "Dance Moms," a popular TV docuseries, provides an excellent case study on how demand data can be analyzed to make sound decisions.
To begin with, demand data can be used to assess the economic value of a show, including its baseline value, valuation of exclusivity and impact on subscriptions and churn. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any content in any region to a platform, which can help executives determine how much to spend on content. For instance, with 23.4 times the audience demand of the average show, "Dance Moms" can be considered a strategic asset with high value and potential to drive engagement across a platform's catalog.
Demand data can also help executives in programming decisions. For instance, Parrot Analytics' demand data could be used to determine which elements of the show fans like the most and to optimize upcoming productions for success. Additionally, data on what content exhibits opportunities to acquire or produce can be used to make programming decisions.
Another way that demand data can be used is in making decisions on supply and demand. Demand data can reveal which content is most popular globally and where, making it useful in deciding what content to produce, distribute or acquire.
Demand data can also help executives make informed distribution decisions. The popularity of "Dance Moms" in global markets provides valuable insights. With a global travelability score of outstanding, the docuseries has high international demand relative to its home market, making it a promising candidate for global SVOD expansion.
Finally, understanding demand data can help executives to make informed marketing and promotion decisions. By analyzing demand spikes and momentum for a show like "Dance Moms," executives can improve their marketing campaigns to optimize the pre-release marketing and promotional activities for new productions.
In conclusion, demand data is an essential tool for any entertainment executive to make informed content, acquisition, programming, and distribution decisions. With Parrot Analytics' demand metrics like the Parrot Pulse, Entertainment executives can analyze a show's performance along six dimensions: worldwide audience demand, travelability, longevity, momentum, franchisability, and reach, and use the insights to make informed decisions. Demand data enables entertainment executives to create and promote content that resonates with their target audiences, leading to better engagement, commercial success and longevity.
