As an entertainment executive, understanding audience demand and how it relates to content valuation can be crucial in making informed decisions. Using demand data analytics on TV shows like "Dance Moms", executives can gather insights and make informed decisions on content acquisition and distribution.
Firstly, executives can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn. By analyzing the demand for "Dance Moms" over the last 30 days, we can see how its audience demand has increased in the United States by 21.8% in December. The show's high demand compared to the average title shows that keeping "Dance Moms" within a platform's portfolio can help to retain customers.
Secondly, demand data can help executives to value content and make informed acquisition decisions. By examining the top 10 global markets where "Dance Moms" is most in-demand, we can see how the show is performing globally. For example, we can see that the United Kingdom has outstanding demand for the show, indicating that the series has acquisition potential in this market.
Thirdly, executives can use demand data to make programming decisions. By understanding the show's audience demand and ranking, linear network or pay TV network executives can make informed decisions on programming slots and scheduling to maximize audience exposure. In the case of "Dance Moms", we can see that the show ranking moved up in December 2023 in the United States by 120 spots, indicating that programming it during a specific time may increase its audience.
Fourthly, executives can use demand data for franchise development. In the case of "Dance Moms", its franchisability (spin-off potential) is good, according to Parrot Pulse. Therefore, executives may consider creating spin-offs or franchises of the series to expand its reach and capture new audiences.
Lastly, executives can use demand data to assess the show's longevity and plan for future content investments. In the case of "Dance Moms", its longevity is outstanding, meaning its audience demand is maintained over time. By understanding this, studios and production companies can focus on creating more content that resonates with the show's audience, thereby retaining them.
Overall, "Dance Moms" provides a case study on how entertainment executives can leverage demand data analytics to make successful content decisions. By measuring demand for specific TV shows, executives can gain insights into their audience, valuate series, make informed acquisition and distribution decisions, develop new franchises, and optimize programming strategies.
