As an entertainment executive, the demand data obtained regarding "Dance Moms" can provide valuable insights that can help in making informed decisions. The demand data gathered by Parrot Analytics can answer questions such as the value of the show to OTT platforms, broadcasting networks, or content distributors.
Content valuation is an important tool to determine the worth of a series, and the demand data for "Dance Moms" shows that the show has achieved over 20 times the audience demand of the average American TV show during the last 30 days. Additionally, it is outstanding that only 2.7% of all TV shows have reached this level of audience demand. This data can be used to attract the interest of potential global broadcasters, distributors, and investors.
The demand data regarding "Dance Moms" can also reveal essential insights regarding audience preferences and genre popularity, such as the show's 99.7th percentile rating in the reality genre during August. This means that "Dance Moms" had more demand than 99.7% of all reality shows in the US during that period, thereby presenting the opportunity for content creators to leverage successful reality TV titles when crafting programming.
Demographic data on the audiences of "Dance Moms" meets the needs of the entertainment talent agency. For instance, the top 10 global markets where the demand for "Dance Moms" is highest were revealed, indicating audience performance in different regions like Malta and the United Kingdom. Meanwhile, the data can also address queries from an SVOD platform regarding content acquisition or streaming performance, such as the show's increased popularity in the past 30 days despite a consistent trend of high demand over the last year.
In addition to content valuation, demand data can also help companies make strategic decisions for marketing, distribution, and programming. Understanding audience preferences such as the uncovered affinity towards titles like “Fear The Walking Dead”, "The First 48", and "Forged In Fire" can go a long way in crafting related campaigns and up-selling viewers to tune into related content.
Overall, Parrot Analytics' demand data appear useful, giving insights into an audience-driven valuation and optimization strategy to meet industry demands in these areas.
