The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make informed content or distribution decisions? Then you need demand data! Let's take a look at "Dora And Friends: Into The City!" as an example and see how it relates to some of our frequently asked questions.
Content valuation: How can you determine how much to spend on content? Parrot Analytics content valuation system is based on the contribution of a specific title to any platform in any region. Demand data and supply power our economic valuation system. In other words, you can use our data to assess the value of IP worldwide to answer questions like, "How much is my show worth to another streaming platform?" From our data on "Dora And Friends: Into The City!," we know that its demand is good and ranks in the 91.2th percentile in the family genre for March 2024.
Programming decisions: If you're a programming director, you need to know if a title fits with other titles in your catalog. Based on the top 10 global markets and their demand for "Dora And Friends: Into The City!", we see that this TV series outperforms the demand of the average TV show (1x) in each of these markets. The United States is the show's number one market globally, where it is achieving good audience demand. This information might be helpful when considering how "Dora And Friends: Into The City!" fits within a platform's catalog in various regions.
Distribution decisions: The travelability of a TV show quantifies its international demand relative to its home market. We can see from our data on "Dora And Friends: Into The City!" that its travelability is okay, meaning that its international demand is relatively low compared to its domestic demand. If you are a content distributor trying to decide which shows to sell to which markets, you might consider "Dora And Friends: Into The City!" for markets where family content is in high demand, like the United States, where it achieves good demand.
Subscriber acquisition: If you are trying to grow your platform's audience or keep your current audience happy, you need to know which titles to buy. Based on our data, we know that "Dora And Friends: Into The City!" experienced a 5.5% increase in its audience demand during March in the United States, where it achieved good demand. Knowing which genres are resonating with your audience and focusing on acquiring titles that align with that demand may help attract new subscribers to your SVOD service.
Talent agency decisions: If you are an entertainment talent agency, you need to know which TV shows or movies will help connect your talent with the right audience. Our data shows that other shows that fans of "Dora And Friends: Into The City!" like include "Younger," "Dexter," and "The President Show." By analyzing this affinity data, you can understand the best talent or brand to partner with to expand your audience.
As you can see, demand data can help inform and facilitate content valuation, programming and distribution decisions, subscriber acquisition and talent agency decisions. By leveraging demand data from Parrot Analytics, you can make informed decisions that help you stay ahead of the competition.
This is Dora And Friends: Into The City!'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Dora And Friends: Into The City! travels internationally.
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Acquire the best shows from partners such as Nickelodeon to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dora And Friends: Into The City!), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Dora And Friends: Into The City! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dora And Friends: Into The City!, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global tv demand data from Parrot Analytics for Dora And Friends: Into The City! in the United States. We provide our partners with essential television insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.