The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, your decisions rely heavily on data that can accurately represent the current market trends and consumer interests. With Parrot Analytics' "Explained," we have a prime example of how our global demand data can help inform your content acquisition, distribution and programming decisions.
On content valuation, our system can reveal the dollar value contribution of any title, to any platform, in any region. With "Explained," we can see that the show has good demand in the United States, with an increased demand in mid-March, although the demand has been decreasing recently. Additionally, we can see that the longevity of the show is good and it has a good momentum, as indicated by the pace of growth. We can also see that it has a good travelability (international demand relative to its home market) and okay franchisability (spin-off potential) and reach (the number of people expressing demand for a show). Based on this information, you can use our content valuation system to determine the value of the show.
Another use of demand data is to help with subscriber acquisition and retention. By looking into what fans of "Explained" also like, such as "MasterChef (AU)" "The Simpsons," and "Patriot Act With Hasan Minhaj," we can identify shows that could be used as strategic assets for your SVOD platform. Additionally, with the increasing demand for "Explained," especially in its home market of the United States, we can estimate how well a title performs as an acquisition-driving or churn-reducing title and how much a TV series' ability to drive subscriptions and mitigate churn can be worth to the platform.
Demand data can also help inform your strategic decision-making in terms of supply and demand decisions. By analyzing the top 10 global markets where "Explained" is most in-demand, we can identify content acquisition or production opportunities. For example, the show has outperformed the demand of the average TV show in each of its top 10 markets, indicating the potential for market growth.
Furthermore, demand data can help guide your programming decisions. For instance, you can use the information about what type of content is resonating most with your current audience to optimize your release strategy and pricing. You can also use this data to assess the value of exclusivity - e.g., how can your platform differentiate its offering from competitors, and how can you take advantage of this level of demand for a title over an extended period to retain customers?
Overall, with "Explained" as an example, our global demand data can be used to help you make more informed content, acquisition, distribution, and programming decisions. Our content valuation system, affinity analysis, competitive benchmarking, travelability analysis, and other tools can help you quantify a platform-specific marginal revenue contribution, assess the value of exclusivity, target the right platforms for distribution, optimize release strategies, find opportunity markets for content distribution, and more. Contact Parrot Analytics today to learn more.
This is Explained's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Explained travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Explained), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Explained is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Explained, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Social Documentary), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:04 p.m. PST using television demand data from Parrot Analytics for Explained in the United States. We provide our partners with deep content expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.