The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, are you looking for a way to make informed decisions about content acquisition and distribution? Then, demand data from a trusted company like Parrot Analytics is what you need to drive those decisions forward. The demand data provided regarding the show "Extraordinary" for March 2024 in the United States can provide valuable insights into how this data can be utilized to back-up decisions.
Parrot Analytics' content valuation system is an economic valuation technique driven by global content demand and supply. With "Extraordinary" being 5.2 times more in-demand than the average TV show in the United States over the last 30 days, you can deduce this show has good value for any platform. Only 8.6% of TV shows have this level of demand. The fact that demand for the show increased from 3.0 to 5.2 times the average over the last 90 days is also a promising sign.
Knowing that "Extraordinary" has ranked as high as #911 in the United States helps to identify how it is doing in the broader programming landscape. It is also important to note that the show moved up by 1438 spots during March in the United States, indicating that it is experiencing positive momentum. "Extraordinary" performs better than 91.8% of all comedy titles in the United States, demonstrating its high demand in the comedy genre.
The data clarifies that the show has a strong fan base that also likes titles such as "True Detective," "Loki," and "The Masked Singer (US)," making it a good candidate to leverage when considering cross-promotion and building a fanbase. The insight that 44.3% increased demand was recorded during March in the United States is another optimistic indicator for the executives.
In-depth analysis of the Parrot Pulse also provides valuable insights into how "Extraordinary" is performing against six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. Knowing that audience demand across all platforms is good, longevity is okay, momentum is outstanding, and franchisability and reach are okay can help evaluate the value of this show for platforms or networks over time.
The data also reveals the status of the show in other markets, indicating how an executive can determine where to deploy resources effectively. It is notable, for example, that demand for "Extraordinary" in the United States was 55% of the United Kingdom's, where the show originated, highlighting where the show performs the best. Engaging with the global audience of a show like "Extraordinary" allows for informed decisions regarding which regions to focus efforts for maximum impact.
Analyzing the show's popularity over 1 year rolling basis vs the last 30 days highlights how demand for "Extraordinary" has increased in popularity and why. Even though the show's peak demand during the whole year was lower than the last 30 days, the show has become more popular lately. Executives can make data-driven decisions around how to grow the show's audience and develop promotional strategies.
By examining the top 10 global markets where "Extraordinary" is most in-demand over the last 30 days - Russia, the United Kingdom, Ukraine, China, France, Australia, Canada, Israel – you can narrow down opportunities for potential expansion as viewers in these regions outperform the average TV show demand of 1x.
In conclusion, Parrot Analytics demand data can help executives in various entertainment sectors make strategic decisions about content valuation, content acquisition, distribution, programming decisions, and even consider new markets for global expansion. Performing content valuations and utilizing demand data for shows like "Extraordinary" can provide entertainment executives with valuable insights that help to back-up their creative and business decisions.
Extraordinary's travelability to the United States in the last 30 days is 49%, which means that the audience demand for Extraordinary is 49% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Extraordinary travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Extraordinary), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Extraordinary is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Extraordinary, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Fantasy Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for Extraordinary in the United States. We provide our partners with deep TV series competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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