The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, there are several ways that you can use demand data to make more informed content decisions. In evaluating "George Lopez" in the United States during March 2024, you can gain some insights into the demand for this show and how to improve decision-making for content valuation, acquisition, distribution, and programming.
Content Valuation:
- Using demand data, you can calculate the value of "George Lopez" on any platform in any region in the world. The show's higher demand relative to the average TV show in the United States means it has a greater economic value than a typical show. Comparing the show's demand over a 1-year rolling basis versus the last 30 days can give insights into its trend in popularity, which may impact its valuation.
- You can use demand data to help assess a TV series' ability to drive subscriptions and mitigate churn. The demand spike late in March could indicate that promoting the show's availability on the platform will help drive subscriptions.
Acquisition:
- A popular show like "George Lopez" could be a valuable acquisition for a streaming platform or linear network. Its higher demand over the average TV show could indicate that acquiring it will have a strong effect on the platform's viewership and audience engagement.
Distribution:
- By examining the show's demand in the top 10 global markets, you can gain insights into which regions could be a profitable market for the show's distribution. For instance, the show has good demand in the United States and Ukraine, indicating the potential for success in these markets. The show's low travelability score globally may indicate that it may not be a strong fit or face barriers in certain international markets.
Programming:
- The show's audience demand has decreased recently, which means that it may need programming changes to boost its popularity. Additionally, examining the top shows that fans of "George Lopez" also like could give an idea of programming or content that would resonate well with the show's fans.
Overall, demand data can help TV executives make more informed decisions related to content valuation, acquisition, distribution, and programming. By using demand data to evaluate a show like "George Lopez", TV executives can make data-driven decisions that will help them stay ahead of their competitors.
This is George Lopez's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well George Lopez travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for George Lopez, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for George Lopez in the United States. We provide our partners with deep SVOD competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.