As an entertainment executive, it is important to understand how demand data can help you make informed decisions. Parrot Analytics' demand data provides valuable insights into the popularity and performance of TV shows, which can prove useful in content valuation, acquisition, programming decisions, and distribution strategies. Here is how demand data can be applied to our sample show "Halloween Wars."
Content Valuation:
Content valuation is a crucial part of any platform's strategy when selecting what shows to include in their catalog. The Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By analyzing the high audience demand for "Halloween Wars," we can consider it as a strategic asset for any streaming platform, which has the potential to drive subscriptions and mitigate churn.
Programming Decisions:
Assessing the performance of a series using demand data can inform network executives' decisions when considering renewals, cancellations, or releasing new seasons. For example, the performance of "Halloween Wars," as compared to the average TV series, indicates a high level of engagement with audiences in the United States, with its peak demand in the past 30 days being 11.2 times the average. By also looking at the countries where the series is in high demand, executives can consider opportunities to expand the show's reach, localize content, and target specific markets for growth.
Acquisition Decisions:
Demand data can also guide acquisition decisions. In the case of "Halloween Wars," the content's high demand, increased demand month-over-month and its rank of 369 spots higher during the October month, could signal the potential to acquire or produce similar Halloween-themed competition shows with high entertainment value. Moreover, the insight that "Halloween Wars" overlaps significantly with other popular titles such as "Guy's Grocery Games", "Diners, Drive-Ins And Dives", and "The First 48" can provide additional information for predictive acquisition decisions.
Distribution Decisions:
Distribution decisions are also driven by demand data. Parrot Analytics provides insights concerning travelability, which quantifies a show's international demand relative to its home market. Based on "Halloween Wars" travelability report, the show received poor ratings, meaning that international distribution may not be profitable. However, given its high demand in the United States and Canada, the two countries where the series shines, a smart distribution strategy could be for a potential distribution partner to focus on these two markets.
Content marketing:
Demand data can aid in optimizing a marketing campaign ahead of a series' premiere for maximum success. For example, since the demand for "Halloween Wars" surged in early October, knowing when peak demand for similar types of shows is likely to occur can help a network to optimize their marketing campaigns and spend strategically.
In conclusion, understanding the audience demand for a TV show using Parrot Analytics demand data provides entertainment executives with valuable insights that can guide their content valuation, programming, acquisition, distribution, and marketing decisions. Based on the high audience demand for "Halloween Wars," the show can be considered a compelling asset worth investing in or producing other similar competition-themed shows.
