As an entertainment executive or decision-maker, being able to make informed content, acquisition, distribution, and programming decisions is crucial and demand data can help with that. Examining the performance of “Halloween Wars” for the month of December 2023 in the United States, we can see how demand data can be used to make better decisions.
One of the key insights we can derive from the demand data for “Halloween Wars” is the show’s audience demand. With 5.6 times the audience demand of the average show in the United States, the demand for “Halloween Wars” is good, and it has higher demand than 95.1% of all reality titles in the United States. However, it is worth noting that demand for the show has been decreasing recently, with a 9.9% decrease in audience demand during December 2023 in the United States. But analyzing the performance of the show over a 1 year rolling basis vs the last 30 days, we can see that the show’s popularity has increased in the U.S. by 40.2%. Additionally, examining the top 10 global markets where “Halloween Wars” is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average tv show in each of these markets. This information is useful for deciding where to distribute the show and shows that there may be opportunities to expand the show’s audience in these markets.
Demand data can also provide insights into a show’s audience preferences by identifying which other shows fans of “Halloween Wars” also like. As per the analysis, shows such as “Diners, Drive-Ins And Dives”, “Strange Evidence”, and “Man V. Food” are popular among the viewers of “Halloween Wars”. This information can be useful to decide what other programming or content to provide to keep the audience engaged.
The Parrot Pulse for "Halloween Wars", which provides an independent measure of its global performance across six dimensions, also reveals insights. It shows that the show has okay performance in terms of worldwide audience demand across all platforms and longevity. It has poor performance in terms of travelability, franchisability, and reach. This information can be useful for decision-making around international distribution, expanding the franchise or creating spin-offs, and attracting new subscribers to the platform.
Demand data can also be valuable in determining the content valuation and future investment decisions. For instance, where the audience demand is persistently high, it may mean the content is of high value and be worth investing more in commissioning or acquisition. Conversely, where demand is falling, it may be worth stopping investment or pivoting the content to reflect changing audience preferences. Using Parrot Analytics content valuation system, it is possible to determine how much a specific title is worth on a given platform, its ability to drive subscriptions, and can even estimate the value of exclusivity.
In conclusion, looking at the example of “Halloween Wars”, demand data provides valuable insights into what audiences enjoy, where they are based, and how they engage with content. For entertainment executives and decision-makers, utilizing this data can inform content, acquisition, distribution, programming, and even investment decisions. By understanding what drives viewer demand, executives can make more informed decisions that ultimately lead to higher revenue and financial success.
