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The Power of Demand Data: How Halloween Wars Demonstrates its Use for Informed Content, Acquisition, and Distribution Decisions

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Parrot Analytics Insights - January 2024

If you are an entertainment executive looking to make informed acquisition decisions, "Halloween Wars" presents an interesting case study in content valuation. Firstly, leveraging the demand data provided by Parrot Analytics, you can determine the dollar value contribution of the title in any given region or platform. Secondly, using demand data, you can assess a TV series' ability to drive subscriptions and mitigate churn.

The demand data for "Halloween Wars" is generally good, with 5.3 times the audience demand of the average show in the United States over the last 30 days. However, its demand has decreased recently from its peak demand of 10.9 times the average over 1 year to 6.9 times the average in the last month. You can use this information to assess the value of the show in the current market and determine whether it should be considered a strategic asset for a streaming platform.

The demand data also reveals additional insights into the show's global performance. By examining the top 10 global markets where "Halloween Wars" is most in-demand, you can determine where the show is most popular and allocate funds accordingly. For example, "Halloween Wars" is most demanded in the United States, followed by Hong Kong SAR China, and you can use this information to target distribution accordingly.

Using demand data can also inform programming decisions, such as release strategy and pricing. For instance, if you notice that demand for a specific episode or season of "Halloween Wars" spikes during a particular time period, you can schedule its release accordingly. If you see that the demand for this show has increased in the last 30 days, you can consider raising the price for it on your platform.

Moreover, demand data enables you to assess the show's competitiveness in the market. In the case of "Halloween Wars," the demand for the show ranks at the 95.1th percentile in the reality genre in the United States. This means that "Halloween Wars" has higher demand than 95.1% of all reality titles in the United States and is a valuable asset for content distribution or acquisition.

Demand data can also uncover under-monetized titles, as well as future opportunities for content distribution. If demand for a specific title such as "Halloween Wars" is growing, this creates an opportunity to expand the audience and attract new subscribers to a platform. Additionally, demand data can answer questions related to taste clusters, such as the TV shows that are popular with an audience and the best talent or brand to partner with to expand the show's reach.

Finally, demand data is useful for benchmarking the performance of "Halloween Wars" against other shows available in the market. With this insight, you can make informed decisions about future acquisitions or content production based on the show's potential for spin-offs or franchises.

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