As an entertainment executive, you can use demand data insights to help inform your content acquisition, distribution, programming, and valuation decisions. This data can provide you with a better understanding of your audience and how your content is performing in your target markets. Take, for example, the analysis of "Halloween Wars" for November 2023 in the United States.
Using Parrot Analytics' demand data, you can see that "Halloween Wars" has been performing well, with 7.7 times the audience demand of the average show in the United States over the last 30 days. Additionally, only 8.6% of all TV shows have this level of demand, making "Halloween Wars" a valuable asset for any platform. As an entertainment executive, you can use this information to determine the value of the series to a platform and assess its ability to drive subscriptions and mitigate churn.
Furthermore, comparing the series' performance on a 1-year rolling basis to the last 30 days reveals an interesting trend. The series' peak demand was higher over the year, but its demand over the last 30 days has increased, indicating that the show is gaining popularity. This information can be used to make programming and content acquisition decisions, such as deciding whether to renew or acquire additional seasons of the show.
Demand data can also help you determine which genres and types of content are most popular in your target markets. For instance, the analysis of "Halloween Wars" shows that it ranks at the 96.8th percentile in the reality genre, indicating that reality shows are highly popular in the United States. This information can help you determine what types of reality shows to acquire or fund, which can drive engagement and attract new subscribers.
In addition, by examining the top 10 global markets where "Halloween Wars" is most in-demand, you can see that it is outperforming the average TV show in every market. The United States is the show's number one market globally, with Canada ranking second. Using this information, you can make more informed content distribution decisions and market the show more effectively in these regions.
Overall, demand data insights can provide invaluable guidance to entertainment executives on content acquisition, valuation, distribution, and programming decisions. Using this information to maximize audience demand and optimize release strategies can lead to higher ROI and better allocate resources while helping to sustain audience engagement and retention over time.
