As an entertainment executive, the performance data of a TV series is vital to inform decisions on content investment, acquisition, distribution, and programming. In this case, let's consider "Halloween Wars" in the United States for February 2024 and how demand data can be used to inform content-related decisions.
One way demand data informs decision-making is through content valuation. By using Parrot Analytics' content valuation system, one can determine the worth of a specific title in any given market. In the case of "Halloween Wars", it is shown to have 4.2 times the audience demand of the average show in the U.S., indicating good demand. Content valuation can also reveal the dollar value contribution of any title to any platform in any region, which can inform investment decisions.
Additionally, demand data can inform acquisition decisions by revealing the level of audience interest in a title. For example, "Halloween Wars" is shown to have higher demand than 93.6% of all reality titles in the U.S., demonstrating its popularity. The data also shows other titles that are similarly loved by the show's fans, which could inform decisions around building a portfolio of content.
Demand data can also be used to inform programming decisions. For instance, examining the show's peak demand over the course of the last year and the last 30 days shows that while the show's peak demand has decreased in the last 30 days, it is still over 4 times the average title, indicating sustained popularity. Additionally, knowing that the demand for the show spiked in late February 2024 can inform decisions around marketing campaigns or promotional events.
On the distribution side, demand data can inform decisions around which platforms to target for content distribution. In the case of "Halloween Wars", while the show has okay worldwide audience demand, its travelability metric - which measures a show's international demand relative to its home market - is poor. This information might inform decisions around which markets to prioritize or which platforms to target.
Furthermore, demand data can reveal the performance of a show in specific markets. For example, "Halloween Wars" is shown to have achieved good audience demand in the United States and okay demand in other markets like Switzerland, Romania, Germany, Denmark, Mexico, Sweden, and Ukraine. This knowledge can inform decisions around content acquisition or distribution deals.
Overall, demand data can offer valuable insights to entertainment executives across a range of strategic decisions. In the case of "Halloween Wars", demand data has shown that the show remains popular but may require additional marketing or promotional efforts to maintain its on-going success. It has also highlighted the programme's popularity in the United States and has identified other markets where there is promising demand for the show.
