The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for TV shows is crucial for making more informed content decisions. Let's examine how demand data for "Hell's Kitchen" can help inform decision making.
One way that demand data can assist in making content decisions is through content valuation. Parrot Analytics' content valuation system is based on demand data, which can reveal the dollar value contribution of any title to any platform in any region. The content valuation system can help executives answer questions about the value of a series and its ability to drive subscriptions and mitigate churn.
For example, with 21.2 times the audience demand of the average show in the United States over the last 30 days, demand for "Hell's Kitchen" is outstanding. Comparing the performance of "Hell's Kitchen" on a 1-year rolling basis versus the last 30 days reveals that the show has increased in popularity. This information suggests that "Hell's Kitchen" is a valuable piece of content, which can help executives make more informed content acquisition decisions.
Moreover, executives can use demand data to assess the value of exclusivity, understand the platform-specific marginal revenue contribution of a specific title, and how usage trends for the show have changed over time.
In addition, for content distributors, demand data can help map local whitespaces, which aids in identifying the most popular genres in local markets. Demand data can also help inform scalable concept testing, that is, which elements of existing content do fans like most, and which upcoming production can be optimized for success.
Furthermore, demand data can assist in programming decisions. Understanding audience preferences and the popularity of specific shows can help executives in deciding which shows to prioritize. The data can also help them with pre-release marketing, by providing insights on how as marketing campaigns surrounding the show can be optimized ahead of the premiere.
Finally, demand data can help make more informed distribution decisions by providing information about which platforms to target for the distribution of specific content.
Overall, demand data from Parrot Analytics can help entertainment executives from various fields make more informed decisions regarding content acquisition, content valuation, distribution, and programming. This information can ultimately ensure that the right audience sees the right content, leading to greater success for the executive's company.
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Acquire the best shows from partners such as FOX to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Hell's Kitchen), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Hell's Kitchen, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Hell's Kitchen is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hell's Kitchen, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on May 9, 2024, 11:45 p.m. PST using television demand content from Parrot Analytics for Hell's Kitchen in the United States. We provide our partners with essential content know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.