The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Hey Duggee is a TV show with an outstanding demand in the United States over the last 30 days, having 16.8 times the audience demand of the average show. This means that it is in the top 2.7% of all TV shows, indicating its high demand potential. Its ranking in the United States improved by 187 spots. This impressive performance is also reflected in its position as the 98.6th percentile in the comedy genre in March in the United States.
"Hey Duggee" has been maintaining its demand over the recent time period, with a 21.5% increase in demand during March 2024. This show is also performing really well in comparison to other comedy titles of the United States. Additionally, the show has seen a 3.3% increase in peak demand in the last 30 days.
The independent measure of global performance provided by Parrot Pulse for "Hey Duggee" indicates its outstanding demand worldwide. It has a good travelability score, indicating that it can have potential in international markets. It also has good longevity and momentum, indicating that the show has been building its fanbase over time at an impressive pace. Its franchisability and reach are also good, which makes it an attractive option for content acquisition or distribution.
By analyzing the top ten global markets, it is clear that this show is performing well above the average in each market. This makes "Hey Duggee" an attractive prospect for the entertainment executives for content acquisition, distribution or investment. This show has potential in global markets as well, as indicated by its robust demand from countries like Italy, Thailand, China, and Canada.
Parrot Analytics' demand data can be used by the executives to make informed decisions such as content acquisition, distribution, monetization, programming, and content valuation. They can use demand data to answer questions like what type of content will be popular in respective markets, how to optimize marketing campaigns ahead of show premieres, what is the best release strategy for a show or how to make decisions concerning supply and demand. Using demand data, they can quantify the platform-specific marginal revenue contribution, assess a TV series' ability to reduce churn or drive subscriptions, and evaluate the ROI a particular title will bring for any given platform at a point in time.
In conclusion, Parrot Analytics's demand data provides insights that help executives to make informed decisions about their content and investment strategy. Their data can aid in developing a content valuation system that can explain the dollar value contribution that new content can bring. By analyzing the specific, high-quality and data-driven insights provided by Parrot Analytics, entertainment executives can evaluate their performance, investigate opportunities and make informed content decisions that will drive revenues and audience engagement.
Hey Duggee's travelability to the United States in the last 30 days is 123%, which means that the audience demand for Hey Duggee is 123% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Hey Duggee travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBeebies‘s Hey Duggee is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBeebies and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hey Duggee, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for Hey Duggee in the United States. We provide our partners with valuable media industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.