The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives in the entertainment industry are constantly looking for ways to make more informed acquisitions, distribution, and programming decisions. Luckily, technologies such as demand data allow them to do just that, and we found a perfect example in "Jury Duty" to showcase how valuable this data can be to them.
One way demand data can help content executives make more informed decisions is by providing them with content valuation insights. By analyzing the audience demand data, executives can estimate the show's value contribution to any platform in any region. For example, when evaluating the worth of "Jury Duty," content executives can quantify the show's marginal revenue, which can guide them to make informed decisions on how much they should spend on acquiring the show.
Another way demand data can help executives make more informed decisions is by providing them with insights into local and global audience demand. This information is valuable because it allows executives to assess the show's performance in the markets it is broadcasted, informs on the genre's popularity, and identifies opportunities for content production or acquisition. In "Jury Duty's" case, we see the show's travelability is good, indicating a strong international audience demand relative to its home market.
In addition to helping content executives make informed decisions in content acquisition, distribution, and programming, demand data provides insights into how effectively media campaigns are performing, how well a show is holding up over time, and how spin-off potential is doing. In "Jury Duty's" case, we found that the momentum, pace of growth for the show, was good, whilst longevity was okay. This data can inform executives on whether a show is part of the cultural zeitgeist and if it is part of the trend, or the trend it is following, is still relevant to capture the audience's interest.
In summary, demand data provides content executives insights into what their audience wants, its popularity, and how well it is performing compared to other titles on the market. In the case of "Jury Duty," executives can gain a sense of demand for the title and track its relative worth, knowing it has had significant demand and a good level of interest from fans. This information permits executives to come up with informed content decisions, defining target audiences, and shaping content for success.
This is Jury Duty's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Jury Duty travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Freevee‘s Jury Duty is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Freevee and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jury Duty, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for Jury Duty in the United States. We provide our partners with extensive content analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.