The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make informed decisions around content valuation, acquisition, distribution, and programming. Let's take a look at how you can use the audience demand data for "Leah Remini: Scientology And The Aftermath" in the U.S. during March 2024:
1. Content Valuation - Using demand data, you can determine the dollar value contribution of this title to any platform in the United States. With 4.1 times the audience demand of the average show in the United States over the last 30 days, demand for "Leah Remini: Scientology And The Aftermath" is good. Only 8.6% of all TV shows have this level of demand. However, demand for the show has been decreasing in the recent past. You can also use demand data to estimate the baseline value of the show and assess its ability to drive subscriptions and mitigate churn.
2. Acquisition Decision - By examining the top 10 global markets where "Leah Remini: Scientology And The Aftermath" is most in-demand over the last 30 days, you can identify opportunities for acquiring new content. For example, Canada is "Leah Remini: Scientology And The Aftermath"’s number one market globally.
3. Distribution Decision - You can use demand data to inform which platforms to target for distribution of the show. For example, since the show is popular in Canada, you can consider licensing it to Canadian platforms.
4. Programming Decision - By analyzing the show's demand trends, you can determine the optimal release strategy and pricing. In March, audience demand for the show increased in the United States by 18.2%, and demand spiked in late March. You can also use demand data to assess the show's ability to attract new subscribers to your platform or retain existing audiences.
5. Franchisability - The show has poor potential for spin-off or franchise. However, you can leverage demand data to identify other shows with high franchisability potential that you can acquire or produce.
Demand data facilitates informed decision-making, and you can use it to understand how popular your show is relative to the market average, where it is in-demand, its potential for spin-offs or franchises, and much more. Audience demand data helps entertainment executives like you make better decisions around content at different stages of development, leading to higher-valued programming and a greater chance of success in a competitive content streaming industry.
This is Leah Remini: Scientology And The Aftermath's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Leah Remini: Scientology And The Aftermath travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for a&e and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Leah Remini: Scientology And The Aftermath, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Docudrama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Leah Remini: Scientology And The Aftermath in the United States. We provide our partners with valuable content capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.