The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data from Parrot Analytics to inform your content, acquisition, distribution, and programming decisions. Using the example of the reality show "Mama June: From Not To Hot" in March 2024 in the United States, we can demonstrate how demand data can help you make better-informed decisions.
Firstly, content valuation is relevant to executives' concerns, and demand data is the key to it. You can use demand data to answer important content valuation questions like "what is the value of a content library to a platform over time?" and "how is my series performing as an acquisition-driving or churn-reducing title?" Parrot Analytics' content valuation system uses demand data to provide accurate answers to these questions. For instance, the demand for "Mama June: From Not To Hot" is 5.4 times the average show in the United States, indicating good demand. Additionally, audience demand for the show increased by 91.8% in March 2024. These figures are crucial factors to consider when valuing the content of the show.
Secondly, you can use demand data to optimize your programming decisions. For example, you can use it to determine the best release strategy for your content and to understand which titles a platform should acquire to keep or increase its audience. Regarding "Mama June: From Not To Hot," audience demand has increased, and momentum is good, indicating a successful marketing campaign. Additionally, demand for the show is ranked first in the United States, indicating the show's local market's popularity. Using demand data enables you to understand and optimize your programming decisions.
Thirdly, executives can use demand data to make informed acquisition decisions. By using Parrot Analytics' content valuation system, you can determine the value of a title, the ROI it will bring to a given platform, and its ability to drive subscriptions and mitigate churn. This information can help you find under-monetized titles and assess which titles you should acquire to keep your current audience happy or grow your audience. For example, the demand for "Mama June: From Not To Hot" has been increasing recently, indicating a show with spin-off potential. You can use this information to decide on acquiring this show for your platform.
Fourthly, you can use demand data to optimize your distribution decisions. By analyzing the top 10 global markets where "Mama June: From Not To Hot" is most in-demand, you can ensure your content is being seen by the right audience on your platform. For instance, demand for the show is ranked second in Romania, indicating a popular market for the show. Using demand data can guide your distribution decisions based on the popularity of a show in a particular country or region.
In conclusion, demand data can help entertainment executives make more informed decisions. Whether you're valuing content, optimizing programming decisions, making acquisition or distribution decisions, demand data provides essential information to guide your decision-making process. By analyzing the demand data for "Mama June: From Not To Hot," we can see the show's current demand, recent trends, global performance, Top 10 markets, features of the show, and other data types. Thus, using demand data to guide your decision-making process as an entertainment executive has the potential to transform your business outcomes.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. we tv, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Mama June: From Not To Hot.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Mama June: From Not To Hot from partners like we tv.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Mama June: From Not To Hot? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as we tv to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from we tv by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Mama June: From Not To Hot. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as we tv to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mama June: From Not To Hot), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as we tv by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Mama June: From Not To Hot, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular we tv‘s Mama June: From Not To Hot is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Mama June: From Not To Hot also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for we tv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mama June: From Not To Hot, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using global television demand data from Parrot Analytics for Mama June: From Not To Hot in the United States. We provide our partners with valuable TV series workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.
Argentina
Australia
Brazil
Canada
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
United Kingdom
