For entertainment executives looking to make informed content decisions, demand data is a valuable resource that provides unique insights into audience preferences and behavior. Analyzing the demand data for "Modern Family" in the United States for the month of November 2023 provides an excellent illustration of how Parrot Analytics' content valuation system works and how demand data can be used for decision-making across the entertainment industry.
One of the most important insights that the demand data for "Modern Family" provides is its exceptional level of demand compared to other shows. With 23.6 times the audience demand of the average show in the United States over the last 30 days, it is clear that "Modern Family" is a highly popular show. By comparing the show's current demand to its past performance, it is also possible to see that its demand has been increasing recently, which is an encouraging sign for the show's long-term prospects.
Content valuation can be useful for a variety of strategic decisions, such as determining how much to spend on content acquisitions or assessing the value of a content library to a platform over time. Using demand data, Parrot Analytics' content valuation system can help executives calculate the dollar value contribution of any title to any platform in any region. In the case of "Modern Family", its high level of demand in the United States and globally signals its value as an acquisition-driving and churn-reducing title, which suggests that it is a strategic asset for any streaming platform looking to attract and retain audiences.
Demand data also allows executives to quantify the platform-specific marginal revenue contribution of specific titles and determine how much they should spend on content. In the case of "Modern Family", the data shows that demand for the show has been increasing in the United States, which could indicate that there is an opportunity to acquire or produce similar family-oriented content.
Furthermore, by examining the top 10 global markets where "Modern Family" is most in-demand, executives can identify where a specific show is most popular and tailor their distribution strategy accordingly. The fact that "Modern Family" is outperforming the demand of the average TV show in all of its top markets highlights the show's travelability as an exceptional asset.
Overall, demand data can be used to help executives make more informed content, acquisition, distribution, and programming decisions. By applying Parrot Analytics' content valuation system to demand data, executives can access accurate and reliable insights into audience preferences and behavior, which should help them make better-informed decisions and achieve greater success in the highly competitive entertainment industry.
