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Using Demand Data to Inform Strategic Entertainment Decisions: A Case Study of 'Modern Family'

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Parrot Analytics Insights - January 2024

As a TV executive, the demand data for "Modern Family" in January 2024 presents several insights that can be utilized to inform strategic content or acquisition decisions. Firstly, the exceptional demand for the show indicates that it could be a valuable asset to any streaming platform or linear network. Furthermore, the trend of increasing demand for the show over the last 30 days suggests that it may still have growth potential. Considering the high demand for the show, content valuation based on demand data could be used to estimate its strategic and economic worth to a streaming platform or network.

The information about the performance of "Modern Family" in different genres and the other shows that its fans like presents an opportunity to identify potential collaboration opportunities or cross-promotion for future content. Additionally, the increasing demand for "Modern Family" in the United States and globally could guide content creators to consider creating shows with similar themes or on socially diverse family dynamics.

The insights on the top global markets where "Modern Family" is most in-demand over the last 30 days presents an opportunity for content distribution decision making. As this show outperforms the demand of the average TV show in each of the 10 markets, it could be an excellent asset to introduce a streaming platform in new markets. Content acquisition decisions could also be guided by the information on the top markets for the show.

Finally, the show metadata, such as the number of seasons and episodes, and the timing of the peak demand for the show presented in January presents opportunities for content programming decisions. For example, given the show's exceptional longevity, programming it as part of a throwback or nostalgia programming block could be very successful. This data could also be used to guide decisions around which shows to acquire and how long to keep a show available on a particular service.

In summary, this detailed analysis of "Modern Family" and its audience demand within the United States in January 2024 reveals a wide range of insights and potential applications for executives in the entertainment industry. By leveraging demand data, thoughtful and well-informed content, acquisition, distribution, and programming decisions can be made by entertainment executives working in any sector of the industry, from talent agencies to production companies, distributors, platforms, and networks.

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