If you are a TV executive, content valuation will be your top priority. Parrot Analytics' content valuation system, powered by global content demand and supply, offers you a more informed way to value your content. The outstanding demand data for "Modern Family" in February 2024 in the United States can be used to demonstrate how demand data can provide insights for content decisions.
One way to use demand data is to estimate content valuation. A TV executive can use audience demand data to determine how much a show is worth. By applying Parrot Analytics' content valuation system, executives can gain insight into how to quantify the value of their content, how much to spend on content acquisition, how to optimize the release strategy for each content, and how to maximize future content investments. The audience demand for "Modern Family" can give executives confidence in its value.
Another way to use demand data is to inform content decisions. Audience demand data can help content creators understand their audience across markets and identify content concepts that show potential for monetization or growth. The demand data for "Modern Family" shows that its global performance across six dimensions is exceptional. These include worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. TV executives looking to acquire or produce content can leverage demand data to identify potential markets and analyze competition.
Understanding audience preferences and keeping them happy can help executives retain their subscriber base. Demand data can help them make informed programming decisions by informing them which titles to buy to keep the audience happy. In the case of "Modern Family", knowing that its audience demand has been increasing recently by 22.2% in February 2024 in the United States can be used by executives to make informed programming decisions to keep the audience engaged.
Additionally, executives can use demand data to tailor their marketing efforts for maximum impact and determine the best talent to partner with to expand their audience. In the case of "Modern Family", its demand spike in late February 2024 in the United States can be used by executives to optimize their marketing campaign ahead of the premiere. They can also use demand data to identify taste clusters that can help them diversify their content and attract new subscribers globally.
In conclusion, the great demand for "Modern Family" in February 2024 in the United States shows that demand data is a valuable tool for TV executives. By using Parrot Analytics' content valuation system, they can value their content objectively and make more informed decisions about their programming, acquisition, and distribution strategy. Understanding the audience's preferences and adjusting programming and acquisition decisions accordingly can help retain the subscriber base while keeping them happy.
