As an entertainment executive, you can utilize Parrot Analytics demand data to gain insights into the value of a particular show from a content valuation perspective. Taking "Modern Family" as an example, we can look at the show's demand and how it might affect a TV executive's decision-making process.
Firstly, demand data can help you determine how well a show is performing in the market. For "Modern Family," we see that its demand is outstanding, ranking at 19.9 times the audience demand of the average show in the United States. Understanding the show's performance relative to the market can help you determine its value. By using content valuation, you can estimate the dollar value contribution of a title to any platform in any region, which becomes a critical tool for any executive to make informed decisions on content acquisition, development and distribution deals.
You can also use demand data to identify the show's audience demographics, understand what appeals to the target audience, and identify new opportunities for future content. In the case of "Modern Family," we know that its fans also like shows such as "House of the Dragon," "Rick and Morty," and "Last Week Tonight with John Oliver." Such information can help executives tailor their marketing campaigns and audience outreach.
Another area of decision-making where demand data can be particularly valuable is content supply and demand decisions. By using demand data, you can assess which types of content are most in demand, such as the comedy genre which "Modern Family" belongs to. Based on the show's popularity ratings, executives can evaluate whether to acquire or produce similar content, also assessing the potential for distinct yet popular new shows or developing franchise/spin-off potential.
Additionally, you can use demand data to assess potential subscriber retention and acquisition. For example, evaluating the show's demand trajectory, a TV executive can conclude if the show has already peaked and is in decline, as seen with "Modern Family" which had a decreasing demand of 12.0% in the United States during July 2023. On the contrary, they can also identify opportunities to generate new leads among shows with outstanding demand like "Modern Family." By examining the show's demand across different markets, you can also get a clearer view of your prospective audience, such as identifying specific territories where marketing efforts should be increased.
Demand data can also support optimal release strategies and pricing decisions. For a show such as "Modern Family," which has been running for 11 seasons, executives can assess the show's demand over time to determine when is the right time to release it - especially for new audience cohorts. This data can inform decision-making on release dates and episode drop windows to create a predictable release schedule that ensures sustained growth.
In conclusion, Parrot Analytics' demand data informs a diverse range of decision-making processes for entertainment executives. Whether it is content valuation, programming development, supply and demand analysis, subscriber acquisition and retention, or release schedules and pricing - demand data provides an accurate pulse of a platform's audience and helps executives to make more informed and strategic decisions for their business.
