As an entertainment executive, understanding a show's demand can facilitate more informed content, acquisition, distribution, and programming decisions. Take, for example, Parrot Analytics' analysis of "Neon Genesis Evangelion" for the month of November 2023 in the United States.
Parrot Analytics' demand data reveals that "Neon Genesis Evangelion" had outstanding audience demand in the United States, which was 15.2 times more than the average show in the country over the past 30 days. This exceptional demand can indicate high viewer engagement and make "Neon Genesis Evangelion" an attractive strategic asset for a streaming platform. Furthermore, comparing its ranking and demand over time can reveal how its popularity is evolving and help entertainment executives forecast its potential future value.
In addition, examining audience demand for "Neon Genesis Evangelion" based on genre or performance relative to other titles can help with content and acquisition decisions. For instance, the show ranked at the 98.5th percentile in the drama genre, indicating higher demand than 98.5% of all drama titles in the United States. Knowledge of similar shows more likely to appeal to "Neon Genesis Evangelion" fans can also help to guide acquisitions, and overall programming strategy.
Understanding demand across global markets can help businesses better allocate their content, resources, and focus on what matters most. "Neon Genesis Evangelion" surpassed the demand for the average TV show in each of the top 10 global markets where it is most in-demand. As such, the show has the potential to travel well around the world, and understanding the appeal of the show in each market can help to guide regional release strategies.
Furthermore, a deeper analysis of the Parrot Pulse can offer insights into a show's global performance. "Neon Genesis Evangelion" had outstanding performance across all six dimensions: audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. For example, an understanding of the excellent momentum and franchisability of "Neon Genesis Evangelion" could be useful for content financing and production companies seeking content suitable for spin-offs or franchises.
Overall, a baseline valuation of a title such as "Neon Genesis Evangelion" can be done using demand-based content valuation, which can provide an economic valuation of a title powered by global content demand and supply. By leveraging demand data, content, acquisition, and distribution decisions can be informed by an executive’s knowledge of how much a title or library is worth, which talent to partner with, where to allocate funds to maximize future content investments, retention or acquisition of audiences, and more.
