As an entertainment executive, it is essential to understand your audience's demand for your content. Parrot Analytics' demand data can assist you in acquiring more insight into your content's performance in different regions and platforms. To demonstrate how demand data can support you in making informed decisions, let us use "Neon Genesis Evangelion" as an example.
Content Valuation: Demand data can provide insights into how much your show is worth and how much value is being driven by the audience's demand. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any area.
Programming Decisions: Understanding the show's demand can help you decide to renew, cancel or acquire projects. "Neon Genesis Evangelion" enjoys outstanding demand in the United States and abroad. In January 2024 in the US, the show's demand was 15.4 times the average title, which is a high level of demand compared to similar programs. Parrot Analytics can also reveal insights on which shows have a similar audience as "Neon Genesis Evangelion" so that you can discern what other programs to program next.
Distribution Decisions: If you are looking to distribute your content to other platforms, it's important to know how much your content is worth to the platform and if your content will have a global appeal. With an independent measure of performance across six dimensions, Parrot Pulse, Parrot Analytics can provide insights into the show's global performance, travelability, longevity, momentum, franchisability, and reach.
Acquisition Decisions: Demand data can help you determine how much to spend on content. Parrot Analytics' content valuation system, based on demand data, can reveal the dollar value contribution of "Neon Genesis Evangelion" to any platform in any area. You can also use demand data to assess a TV series' ability to drive subscriptions and mitigate churn. By using Parrot Pulse's insights into the show's reach and longevity, you can make data-driven acquisition decisions.
Marketing Campaign Decisions: Momentum indicates how effective your marketing campaign around a show is. "Neon Genesis Evangelion" has outstanding momentum, which can help inform your marketing campaign decisions around the series to maintain its growth.
In conclusion, Parrot Analytics' demand data can provide audience insights to support decision making for content valuation, programming, distribution, acquisition, and marketing campaigns. Understanding audience demand is an essential strategy to help shape successful content in a competitive digital market.
