For entertainment executives across a variety of sectors in the industry, demand data offers valuable insights into what kind of content consumers are looking for and which titles are thriving. "Neon Genesis Evangelion" is a great example of how demand data can be leveraged to inform content valuation, programming, distribution, and acquisition decisions.
Content valuation, also known as content worth, is an important consideration for producers, talent agencies, and those in charge of programming. By using demand data, content valuation can be better understood. In this case, the high demand for "Neon Genesis Evangelion" in the United States over the last 30 days - having 16.1 times the audience demand of the average show in the United States - is outstanding. Knowing the demand levels of a specific title, producers and talent agencies can make informed decisions on how much to spend on content or how much it's worth on streaming platforms globally.
Furthermore, examining audience demand metrics and changes in recent times tells a more detailed story. In the case of "Neon Genesis Evangelion," demand for the show has been increasing recently, with a 4.8% peak demand increase in the last 30 days compared to the entire year. This type of data is valuable in programming decisions and can help planners ensure they release titles that will be more popular in the given market than the average show over the last year.
For those in charge of content acquisition and distribution, demand data can answer questions like: how much value a particular show brings to the platform, how it might perform on another streaming service, and what franchises and spin-offs could potentially be developed from popular titles. As per the data provided, the show's franchisability and reach are both outstanding, along with its longevity. Executives can use this information to inform their acquisition decisions to pick up shows that are likely to grow and show signs of potential.
Lastly, demand data helps in effective marketing efforts, with show runners or networks being able to determine the most successful time and methods to release a series. With a spike in demand observed for "Neon Genesis Evangelion" in late July 2023, TV executives might have seen this as an opportunity to promote the show more aggressively. Besides, demand data can also help in advertising efforts ahead of show premieres to maximize the chances of success.
In sum, demand data is an essential tool in guiding content-related decisions across the content value chain. By understanding demand patterns regarding different aspects of a particular title, producers, talent agencies, distributors, and networks can optimize their decision-making process. "Neon Genesis Evangelion" is just one example of how demand data can be leveraged across various areas of the industry.
