Entertainment executives are always trying to make the best informed decisions about content, programming, distribution, and acquisition. Demand data provides invaluable insights and guidance for making informed decisions. For example, let's use the anime series "Neon Genesis Evangelion" for the month of December 2023 in the US to demonstrate how demand data can be used.
Content Valuation: Parrot Analytics' content valuation system can be used to determine the dollar value contribution of any title, to any platform, in any region based on demand data. The demand for "Neon Genesis Evangelion" in the United States was exceptional, ranking at the 98.7th percentile in the drama genre in December. With 15.8 times the audience demand of the average TV show in the US over the last 30 days, we can estimate that this show's demand is worth more than any other TV show airing in the US. A strategic investment in this show could pay off considerably in terms of driving engagement, subscriptions, and reducing churn.
Programming: By examining "Neon Genesis Evangelion," executives can learn about the demand for a specific title and how successful it has been on a global scale. The demand for "Neon Genesis Evangelion" in Japan, its country of origin, is outstanding, which implies a lot of potential for using this show to drive interest and subscribership. Additionally, executives can also understand what other shows the fans of "Neon Genesis Evangelion" enjoy, such as "The Mandalorian" and "House of the Dragon," making it easier to identify related content that subscribers may want to watch, which can help maintain or increase their interest in the platform.
Acquisition: By using demand data, Parrot Analytics can help executives determine how to balance the acquisition costs of new titles with the returns expected from popular shows like "Neon Genesis Evangelion." Demand data can be useful for identifying which shows are in demand and which supply opportunities may present themselves. For example, executives may want to focus on acquiring new titles that resemble "Neon Genesis Evangelion" because of the popularity and demand of this series.
Distribution: An understanding of how a show is performing in different markets, coupled with demand data, can help executives determine which platforms and networks would be ideal for the distribution of a show. For "Neon Genesis Evangelion," its outstanding demand in Japan and the US means that it is likely to be a good fit for streaming services in these countries. Moreover, since "Neon Genesis Evangelion" outperforms the demand of the average TV show in the top 10 global markets where it is most in-demand, it is more likely to succeed in these markets, which could dictate where it is distributed.
Content decisions: Through examining demand data, we can gauge "Neon Genesis Evangelion's" momentum, reach, travelability, longevity, and franchisability. Each of these measures can help executives make informed decisions about content. For example, "Neon Genesis Evangelion's" momentum, a measure of the pace of growth, outstanding travelability, strong franchisability, and outstanding reach suggest that it is an excellent candidate for investment in additional spin-offs or franchises, as well as other content that shares its characteristics.
In summary, the demand data of "Neon Genesis Evangelion" provides invaluable insights and aid for executives to make informed decisions about content, acquisition, distribution, and programming. By examining demand data, executives can better understand how individual shows are performing in different markets, driving engagement, or influence other analysis determining the content's worth, which can ultimately lead to better ROI.
