The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, it is essential to make informed content decisions that will drive audience engagement and retain customers. One way to achieve this is through the use of demand data, which provides valuable insights into audience preferences and behavior. Let us examine the analysis of "Private Practice" for the month of March 2024 in the United States to understand how demand data can inform content-related decision-making.
Content Valuation: Using demand data, we can calculate the dollar value contribution of any title, to any platform, in any region. For example, we can use demand data to determine the value of "Private Practice" to a streaming platform. With 7.2 times the audience demand of the average show in the United States over the last 30 days, the demand for "Private Practice" is good, indicating that it can be a valuable asset to a streaming platform.
Programming Decisions: Demand data can inform programming decisions related to a specific show. For instance, demand data suggests that only 8.6% of all TV shows have the level of demand achieved by "Private Practice," which is valuable information for programming a show. Additionally, a 2.7% increase in demand for the show in March 2024 in the United States suggests that the show is gaining popularity among the audience.
Distribution Decisions: By examining the top 10 global markets where "Private Practice" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. The data suggests that the United States is "Private Practice"'s number one market globally and achieved good audience demand there. Therefore, it emphasizes that "Private Practice" can be a lucrative offering for the United States audience, and it can be further exploited by making it available to other regions where the show is in demand.
Acquisition Decisions: Demand data can be used to determine which titles should be acquired to increase engagement and retain customers. In the case of "Private Practice," the analysis provides a list of the top 10 shows that fans of the show also like. It includes other titles such as "Silent Witness," "Deadliest Catch," and "Mountain Men," which are useful insights that can inform a content acquisition strategy related to the genre or theme of "Private Practice."
Marketing Decisions: Demand data can inform marketing decisions, as it reveals how effective marketing campaigns are at driving demand for a show. In the case of "Private Practice," the analysis shows that demand for the show spiked in late March 2024 in the United States, indicating the effectiveness of recent marketing campaigns. This information can further be used to optimize future marketing campaigns.
In conclusion, demand data is a valuable tool that can help television executives make more informed content, acquisition, distribution, and programming decisions. In the case of "Private Practice," the analysis provides valuable insights into the demand for the show, its peak audience demand, and its overall popularity across different regions over time. The data can be used to optimize the show's distribution strategy, content acquisition decisions, and marketing campaigns. Ultimately, using demand data can lead to increased audience engagement and retention, making it a crucial tool for television executives.
This is Private Practice's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Private Practice travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Private Practice is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Private Practice, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Private Practice in the United States. We provide our partners with meaningful TV analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.