The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in an OTT platform or TV production company, the demand data for "Run The Burbs" in the United States can help you make more informed programming, content acquisition, and distribution decisions.
Content Valuation: The demand data can be used to evaluate the show's value to your platform and calculate its ROI. By using Parrot Analytics' content valuation system, you could determine how much to spend on the show based on its contribution to the platform, how much of its value is being driven by demand for stars, and its baseline value, allowing you to make more informed business decisions and minimize risks.
Acquisition and Distribution Decisions: The show's increasing demand over the past 30 days and higher demand than 92.5% of all comedy titles in the United States means it has a growing audience interested in viewing the content. You can use this data to determine whether it would be a good acquisition or distribution choice for your platform.
Programming Decisions: By comparing the performance of "Run The Burbs" over the past 30 days to its past year performance, you can also see that its demand has increased by 9.0%, indicating growing popularity. This could inform your programming decisions by advising you to schedule more airtime for the show or explore additional content that audiences enjoy alongside it.
Franchise Potential: While the data showed "Run The Burbs" has poor franchisability, which indicates little spin-off potential, it has good momentum, which means it is on an upward trend in terms of its audience demand. This could suggest that there is an opportunity to create content that is similar and explore spin-off potential.
Global Expansion: You can use "Run The Burbs" global demand data to optimize your global expansion efforts and content investment. For example, the 52% demand for the show in the US relative to its country of origin, Canada, could indicate that the content of the show better aligns with Canadian culture than US demographics. By using such data points you can determine which countries to target first and which shows would be most popular in those markets.
In summary, the demand data for "Run The Burbs" in the United States can help executives make more informed content, acquisition, and distribution decisions. By using content valuation, the data can be used to determine the show's value to your platform and calculate its ROI. It can also assist in programming decisions, franchise potential, and global expansion strategies, which are key to ensuring your platform is meeting the interests and needs of its audience.
Run The Burbs's travelability to the United States in the last 30 days is 57%, which means that the audience demand for Run The Burbs is 57% of the demand in its country of origin, Canada. Click through to another market to discover how well Run The Burbs travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Run The Burbs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Run The Burbs, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using global tv demand content analytics from Parrot Analytics for Run The Burbs in the United States. We provide our partners with valuable media industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.