As an entertainment executive, understanding audience demand data is essential when making content, acquisition, distribution, and programming decisions. By analyzing Parrot Analytics' demand data for "Star Wars: The Bad Batch" for the month of October 2023 in the United States, we can see how demand data can be used to help make informed decisions.
Content valuation is one area where demand data can be used. For instance, our content valuation system can be used to determine how much a show like "Star Wars: The Bad Batch" is worth to a given platform. By analyzing its demand data, we can determine its dollar value contribution to any platform or region.
Additionally, demand data can be used for assessing the potential success of a show. In the case of "Star Wars: The Bad Batch," its audience demand was outstanding, with 16.8 times the audience demand of the average show in the United States over the last 30 days. It also outperformed the average TV show in each of the top 10 global markets, which included the United States, Canada, Bulgaria, Russia, Netherlands, Hungary, Poland, Australia, and Germany.
Furthermore, demand data can provide insight into viewer preferences and engagement. For example, we found that other shows that fans of "Star Wars: The Bad Batch" also like are "Ahsoka," "Loki," "Rick And Morty," "Foundation," "Star Trek: Strange New Worlds," "The Last Of Us," "Obi-wan Kenobi," "Star Trek: Picard," and "Andor." Seeing which other series are resonating with a show's fans can help guide content acquisition or production decisions.
Demand data also reveals trends over time. By comparing "Star Wars: The Bad Batch's" demand on a one-year rolling basis with its demand over the last 30 days, we saw a decline in its popularity over the last month. As executives, one could further understand how this trend can impact their content marketing strategies to boost engagement levels and stay ahead of evolving customer expectations.
Finally, demand data can help companies to strategically position their content for broad audiences. For instance, examining "Star Wars: The Bad Batch's" travelability data, which measures a show's international demand relative to its home market, shows that it has exceptional potential for global expansion. And because this show has an outstanding franchise and spin-off potential, entertainment executives can leverage such data to develop profitable franchises out of their IP.
In conclusion, Parrot Analytics demand data provides a tool for entertainment executives to make more informed decisions on their content investments, monetization, and marketing strategies. Using "Star Wars: The Bad Batch" as a case study, we have seen how executives can analyze demand data to make the most out of their content decisions, acquisition strategies, and programming schedules.
