As entertainment executives, making informed content decisions can mean the difference between success and missing out on a valuable opportunity. By analyzing the demand for a title, such as "Star Wars: The Bad Batch," executives can gain insights into how their content is performing and how it stacks up against the competition.
One way to leverage demand for content valuation is to calculate the ROI a specific title will bring for any given platform. Parrot Analytics’ content valuation system uses global content demand to reveal the dollar value contribution of any show to any platform in any region. For "Star Wars: The Bad Batch," the show has 17.0 times the audience demand of the average show in the United States over the last 30 days, indicating that it is a valuable asset for any platform that acquires it.
Another way to leverage demand data is through optimal release strategy and pricing decisions. By examining the top global markets where the show is most in-demand, executives can identify the best markets to release and price the show. For "Star Wars: The Bad Batch," the United States has the highest demand, indicating that platforms may want to focus on local distribution before expanding into other markets.
By examining audience demand trends over time, executives can also develop strategies for retaining subscribers and acquiring new ones. For example, if executives want to retain their current audience, they should consider buying titles that are popular among their subscribers, such as "Star Wars: The Bad Batch." Additionally, if they want to grow their audience, they should consider acquiring titles that have high potential for attracting new subscribers, such as the show's similar fandoms mentioned, or examine the genres that are resonating most with their current audience to prioritize investing in them in the future.
Furthermore, executives can use demand data to guide programming decisions. The demand for "Star Wars: The Bad Batch" spiked in late August 2023, which could indicate an opportune moment for executives to air special related content or to continue with other "Star Wars" franchise content altogether.
Lastly, demand data can inform decisions about supply and demand. Executives can examine the audience demand for specific types of content that exhibit the opportunity to acquire or produce content that targets identifiable white spaces. As for "Star Wars: The Bad Batch," performance in the markets such as United States, Canada, Bulgaria, Russia, Australia, the United Kingdom, China, Netherlands, and Poland indicate the potential for future audiences to acquire and retain subscriptions for this title.
By utilizing demand data, executives can gain valuable insights into what content resonates with their audience. This can help guide decisions about content acquisition, creation, distribution, and programming. Executives that prioritize utilizing these insights will ultimately be better positioned to succeed in this ever-evolving entertainment industry.
