As an entertainment executive, understanding how demand data can inform content-related decisions is critical. Let's take a closer look at "Star Wars: The Bad Batch" and explore how demand data can help us make more informed content acquisition, distribution, programming, and valuation decisions.
Content Valuation:
One way demand data can be leveraged is by unlocking the economic value of TV shows like "Star Wars: The Bad Batch." Using Parrot Analytics' content valuation system, we can evaluate the performance of the show's demand and supply to reveal the actual dollar value of the show's effective contribution. In the case of "Star Wars: The Bad Batch," we observe that it has demand 17.9 times more than the average show in the United States, and only 2.7% of all TV shows have this level of demand. Such ratings mean that the series definitely carries a significant dollar value for any given platform that airs it.
Content Acquisition:
Whether you're at an OTT platform or a TV series financing company, determining which content to acquire is critical. In this context, the demand data of "Star Wars: The Bad Batch" can provide real-time insights into market trends and audience preferences, helping companies make informed decisions about which shows to acquire. For example, we can see that "Star Wars: The Bad Batch" ranks 99.0th percentile in the drama genre in the United States, meaning that it has higher demand than 99.0% of all drama titles in the country. By analyzing viewer and genre preferences, companies can align their content acquisitions with current market trends to ensure that they have the right content that fits their viewers' preferences.
Content Distribution and Programming:
Content distribution and programming are one of the most significant areas of contention for companies across the entire entertainment value chain. With data such as "Star Wars: The Bad Batch's" performance, broadcasters can determine which regions to target for content distribution, and at what time it is most optimum to air shows. Finding out when demand spiked or dipped in September, according to the report is also relevant in determining programming and content scheduling. Furthermore, demand data can help identify taste clusters within different regions, helping companies optimize programming decisions based on the preferences of their local core viewers.
Subscriber Retention and Acquisition:
In a highly competitive entertainment landscape, retaining and acquiring subscribers is critical, whether you work at a pay TV network or an SVOD platform. By delving into viewer preferences and demand for shows like "Star Wars: The Bad Batch," companies can ensure that they are retaining current subscribers while simultaneously acquiring new ones. For example, you can tell from the demand data that fans of "Star Wars: The Bad Batch" also like shows like "Ahsoka," "Andor," "Star Trek: strange new worlds," and "Foundation." You can plan your subscriber retention and acquisition strategies around such information by ensuring sequels are in the planning while acquiring similar complementary shows to expand your content library and viewership.
Franchising potential and licensing:
Any TV executive working at a TV production company or studio would consider how to expand an IP by creating franchises or spin-offs. By leveraging data, executive decisions can be better aligned with trends or demand for the shows, as displayed with "Star Wars: Bad Batch." The report shows that the spin-off potential of the series is exceptional, with outstanding demand. TV executives can use this information to make decisions regarding franchises or licensing deals.
In conclusion, demand data offers an enormous scope for entertainment executives operating in a competitive entertainment landscape. Whether attempting to reduce churn or determining the best direction for production and distribution, executives can leverage demand data such as that provided for "Star Wars: The Bad Batch" to make more informed content-related decisions. Furthermore, by unlocking the economic value of TV shows through content valuation, companies can effectively fund and monetize their content, ensuring sustainable growth in the future.
