If you're an entertainment executive or decision-maker, it is critical to make informed judgments when it comes to content acquisition and programming. One way to do this is to gather demand data about your current or potential content. In the case of "Star Wars: The Bad Batch," we can utilize its November 2023 performance data to provide impressions on how demand data can help in strategic decision-making.
Firstly, by examining the audience demand of "Star Wars: The Bad Batch" in the United States, we see that it has excellent demand that is well above the average for TV shows. Furthermore, relative to other drama titles, "Star Wars: The Bad Batch" is in the top percentile in terms of audience demand. This data could be utilized by an entertainment executive to determine the value of the series for their platform, as well as how it compares to other drama titles.
Another key point of analysis would be to investigate the trend in demand for "Star Wars: The Bad Batch" in the US. While we can see that the show has an outstanding level of demand, it is crucial to observe that in November, demand for the program decreased by 5.2%. This trend, when analyzed over time, can help executives to assess the show's longevity and make decisions based on its continued success or decline.
On the other hand, we can derive valuable insights by comparing and contrasting the performance of the show over various time frames. When considering the one year rolling basis, "Star Wars: The Bad Batch" has reached an excellent peak demand of 34.4x the average show. Still, in the last 30-days, the peak of its demand, it only reached demand 18.2x higher than the average show. This information aids executives in recognizing fan engagement trends and making content programming decisions.
It would also be prudent to note that "Star Wars: The Bad Batch" is doing exceptionally well in its top 10 global markets. For instance, the United States is the program's top market with outstanding audience demand of 11.0x, followed by Bulgaria, Canada, Hungary, Russia, Netherlands, United Kingdom, Poland, and Germany, all with outstanding demands. If an executive is looking to acquire or distribute the series in any of these regions, this information could be invaluable in deciding whether to invest.
Finally, by utilizing Parrot Analytics' Parrot Pulse, which measures a program's global performance across six facets — worldwide audience demand, travelability, longevity, momentum, franchisability and reach — executives can derive additional insights about the series. As seen in the "Star Wars: The Bad Batch"'s Parrot Pulse analysis, the franchise's spin-off potential (franchisability) and its travelability are outstanding, whereas it has a good reach and had exceptional momentum in November.
In conclusion, by analyzing the demand data for "Star Wars: The Bad Batch," we can see how valuable this data can be to television and OTT executives. Demand data provides a unique lens into current and potential programming and helps them to make more informed strategic decisions concerning content acquisition, distribution, programming, and content valuation.
