As an executive or professional in the entertainment industry, you want to always stay informed and up-to-date on audience preferences, needs, and interests. Demand data derived from audience viewing habits and expressed interest can help you make more informed decisions that have a higher chance of being successful.
Taking "Taken" as an example, with demand for the show at 12.5 times the average over the last 30 days, it is imperative to consider and evaluate its potential. Through the use of Parrot Analytics' content valuation system, industry professionals can estimate the dollar value contribution of the show and its potential for generating revenue for platforms and distribution companies. The quantification of "Taken" value not only helps executive teams make acquisition, distribution, and programming decisions but can also help determine how much to spend on content and when to air it.
The audience's ratings, reviews, and expressed interest can offer insights into various aspects of the series, and its performance over time. Executives can leverage demand data to understand which aspects of existing content fans enjoy the most and optimize their upcoming productions for success. This information can subsequently be applied in show planning, evaluating promotional activities to maximize engagement, and determining the schedule for releasing shows.
Demand analysis can also assist you in determining the worth of your content and its potential value to other platforms. Through examining global market demand, executives can better understand opportunities for global expansion and which markets to target, assist in global distribution decisions, and identify opportunities for localized demand.
Another advantage of demand data is the ability to undergo refined targeting, choosing media properties that fit specific audience profiles and target demographics for greater acquisition. Parrot Analytics' demand data can generate the demand analytics required to assess a TV series' ability to drive subscriptions and mitigate churn, and optimal release strategy and pricing.
In summary, demand data provides the insights required for entertainment professionals to make more informed decisions. Such insights can derive from specific applications such as valuation, scaling concept testing, supply/demand, subscriber retention and acquisition, competitive benchmarking, pre-release marketing analysis, affinity analysis, demand-driven taste clusters, travelability and catalog content management, and franchiseability analyses. Therefore, entertainment professionals can derive maximum advantage by closely examining audience demand data.
