As an entertainment executive, using demand data can help you make informed content and programming decisions that could have a significant impact on the success of your show. The demand data for "Taken" in the United States gathered by Parrot Analytics for the month of September 2023 can provide insights into how demand data can be leveraged to make strategic decisions related to content valuations, acquisition, distribution, and programming.
Content Valuation:
Demand data can help you determine how much a show is worth, its contribution to the platform, and its ability to drive engagement across the rest of the catalog. For example, Parrot Analytics' content valuation system has revealed that "Taken" has a demand 12.7 times the average for TV shows in the United States, indicating high value, and that its demand has increased over the last 30 days, suggesting a growing audience. You can use demand data to calculate the ROI a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions, and mitigate churn by making informed decisions from data insights.
Acquisition:
Demand data can help you in deciding on which titles to buy if your objective is to grow your audience or retain them. For instance, you can use demand data to assess the value of exclusivity, purchase the right titles that are popular in the local market and globally, while also discovering new opportunities for content distribution. By learning about audience taste clusters of the show, you can gain valuable insights into the viewing habits of your target audience.
Programming:
Demand data enables optimal release strategies and pricing decisions. You can use demand data insights to determine the best release strategy for your content to help attract new subscribers by providing targeted content for different markets. For instance, you can identify the most popular genre in your local market, identify the timing of demand spikes, and tailor release schedules to maximize audience engagement. You can also make more informed decisions on the marketing campaign ahead of a premiere of the show.
Distribution:
Using demand data, you can identify which platforms to target for your content distribution to optimize the reach and maintain global audience demand, thereby enhancing content value and global appeal. By mapping out and studying audience demand in the top 10 global markets where "Taken" is most in-demand, executives can assess where to expand the show next.
In conclusion, the demand data for "Taken" provides significant insights for executives in the TV industry. Leveraged correctly, demand data can help executives make critical decisions based on audience engagement and preference, taking advantage of business opportunities with great potential, identifying additional revenue streams from successful franchises, and ultimately delivering value to various stakeholders.
