As an entertainment executive, demand data is critical to make informed decisions that can lead to successful TV series. Using Parrot Analytics’ demand data, executives can answer questions such as, “How popular is my show relative to the market average?” and “What type(s) of content exhibit the opportunity to acquire or produce?”
For example, consider the TV series “Taken,” which had 13.0 times the audience demand of the average show in the United States over the last 30 days. This demand data shows the exceptional popularity of the show compared to other TV series, with only 2.7% of all TV shows having this level of demand. Examining the data provides insights into the show's popularity and demand trends, and it can even inform on content valuation for strategic decision-making.
Additionally, the Parrot Pulse for "Taken" provides executives with an independent measure of its global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. These dimensions help to quantify the show's international demand relative to its home market, how well audience demand is maintained over time, spin-off potential, and the number of people expressing demand for the show. These insights can help executives determine whether global expansion could be profitable and if the show could be successfully franchised or whether they should allocate their funds elsewhere.
The audience demand for "Taken" also has helpful metadata such as its rank, its related shows, and its top global markets in demand. Furthermore, executives can examine this data to determine whether the show aligns with their platform or network's content and acquisition strategy, whether they should market the show more heavily or decrease their marketing investment. They may determine that the show's popularity will drive subscriber acquisition or retention. The data will also inform decisions such as international distribution, pricing, and release strategy, and even in what regions a given title would be most successful.
In conclusion, using demand data provides executives with insights that can inform content, acquisition, and distribution decisions - allowing them to invest in content based on expected popular trends, make more informed choices on how content should be marketed and distributed, and plan their content strategy across a portfolio of titles with greater ease.
