Entertainment executives across the industry are always looking for valuable insights that will drive their decision-making processes to ensure the ultimate success of their content. Parrot Analytics provides insights into fan engagement that can inform and influence a platform's decisions. By analyzing demand data, executives can evaluate their content's potential revenue streams, engagement, retention, acquisition, programming, content acquisition, and distribution strategies.
"Taken," for example, was a popular TV drama that received 13.2 times more audience demand than the average show in the United States recently. The show's recent increase in demand over the last 30 days indicates its growing popularity. Demand data tracks all the shows' popularity on a global scale, such as "Taken." Furthermore, our content valuation system, which is based on demand data, reveals a specific title's dollar value contribution to any platform in any region. This can help entertainment executives make more informed content acquisition and distribution decisions that will streamline their communication strategies and increase content consumption on their platforms.
Demand data also informs the decision-making process in other ways. For example, through analyzing the "Taken" case, executives can determine the markets where a particular title is most in-demand, which can inform future production and distribution decisions. This information may also highlight the best course of action for the company in spinning off the franchise into other markets.
Additionally, by checking out show affinity data, entertainment executives can better understand the preferences of their audience, such as what other shows, in this case, are fans of "Taken" interested in. This data provides insight into how to market and promote those shows. Similarly, by examining the show's performance on a rolling year basis versus demand over the past 30 days, executives can understand the changing tastes and preferences of the audience and can make data-driven decisions about content production and distribution strategies.
In conclusion, utilizing demand data, such as with the "Taken" case, can provide entertainment executives with valuable insights into the dynamics of content popularity, audience tastes, and the global demand for TV shows. By leveraging and analyzing this data, executives can make more informed decisions that drive the ultimate success of their platforms.
