Introduction:
As an entertainment executive, you need to make informed content decisions to maximize returns. To make the best decisions, you need accurate data that provides insights into audience demand to provide guidance on content valuation, acquisition, and distribution. This is where Parrot Analytics comes in. In this article, we will use "Taken" as an example to show you how demand data can help you make more informed decisions.
Demand Data Helps You Value Your Content:
One of the key benefits of demand data is that it helps you assess content valuation. Specifically, it reveals the dollar value contribution of any title to any platform and any region. In the case of "Taken", the show's demand data shows it has 12.6 times the audience demand of the average show in the United States, indicating the show has outstanding demand in its market.
Demand Data Helps You Make More Informed Programming Decisions:
We know that the demand for "Taken" is high, but how does it compare to other shows? By examining the show's demand relative to other titles, we can understand how valuable the show is to its platform. The results show "Taken" has higher demand than 97.9% of all drama titles in the United States. We also know that "Taken" fans are also fans of "House Hunters", "The Rookie", "FBI: Most Wanted", and "Manifest", among others. Therefore, we know that "Taken" has a specific and dedicated audience and niche.
Demand Data Helps You Understand Travelability and Franchisability:
Demand data can help you understand how well your show will perform in international markets. For "Taken", its travelability is good, which means that it has a high potential to perform well in other regions outside of the United States. In addition, its franchisability has the potential to be good as well.
Demand Data Helps You Gauge Your Show’s Momentum:
Momentum measures the pace of growth in demand, and the results show that "Taken" has outstanding momentum. Specifically, we know that its audience demand has been increasing recently, having reached a peak rank of #361 in the United States in July 2023.
Demand Data Helps You Determine an Optimal Release Strategy and Pricing:
By examining the demand data for "Taken," we know that the show experienced a spike in demand in late July 2023 in the United States, despite demand decreasing by 1.9% overall. Understanding how demand trends around various content releases and pricing strategies can help you make informed decisions on your content release strategies.
Demand Data Aids in Competitive Benchmarking:
Demand data can help you compare your show's demand against other titles in the market. In the case of "Taken," the show outperformed the demand of the average TV show (1x) in each of its top ten markets, with the United States, its number one market globally, seeing outstanding demand of 8.4x.
Conclusion:
Demand data is a valuable tool for entertainment executives. By examining demand data for "Taken," we can see how it can help you make more informed content decisions and improve your overall business strategy. By leveraging Parrot Analytics' data insights, you can assess a series' ability to drive subscriptions, mitigate churn, understand global popularity, identify market opportunities, and much more.
