The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking to make informed content decisions, analyzing audience demand data is essential to understanding a show's performance. For example, let's examine "That Girl Lay Lay" and how its demand data can inform content decisions.
The show has 4.3 times the audience demand of the average show in the United States over the last 30 days, indicating strong demand for the show. Entertainment executives can use this data to consider the show's value when negotiating acquisition deals or creating programming schedules. Additionally, the show has had a month-over-month demand increase, which offers an indication of ongoing growth.
Examining the show's genre can also provide valuable insights. That Girl Lay Lay ranks at the 90.4th percentile in the comedy genre in March, which indicates high audience demand for a comedy series. For content acquisition and programming decisions in this genre, executives can use this data to discover their audience's preferences and cater to those preferences.
Furthermore, understanding the top shows that the audience of "That Girl Lay Lay" likes can help make more informed content decisions. In this instance, shows like "New Amsterdam (2018)", "Yellowstone," and "ICarly (2021)" score high on affinity to "That Girl Lay Lay." This information can inform acquisition decisions and help executives make informed decisions on what other content to invest in.
Understanding the show's performance in global markets can also inform content decisions, especially when considering a show's travelability. In this case, the Parrot Pulse for "That Girl Lay Lay" indicates that the show's travelability is poor. As a result, executives may want to focus on a different international market or consider whether adding subtitles or localization efforts can increase the show's demand in those markets.
Lastly, examining the show's long-term performance can also be informative. In this case, the show has had poor longevity while its momentum is okay. This may indicate the show's potential to continue to develop and attract new audiences for a longer period.
Overall, the demand data for "That Girl Lay Lay" outlined here can help entertainment executives make content decisions that fit their audience's preferences, improve audience acquisition and retention, and maximize overall monetization potential. By influencing these decisions, audience demand data can have a direct impact on content valuation, informing how much executives should spend on a particular show or what a show is worth in a particular market.
This is That Girl Lay Lay's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well That Girl Lay Lay travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon Network‘s That Girl Lay Lay is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for That Girl Lay Lay, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using tv demand data from Parrot Analytics for That Girl Lay Lay in the United States. We provide our partners with smart TV analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.