The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, demand data for "Blue Exorcist" in March 2024 can help you make more informed programming decisions. Firstly, you can use the demand data to perform content valuation, which can tell you how much the TV series is worth and how much value it brings to your platform. You can analyze the performance of "Blue Exorcist" in relation to the average show in the United States over the past 30 days, which indicates that demand for the show was good and it had 4.9 times more demand than the average title.
You can also use demand data to determine which countries have the most demand for "Blue Exorcist." For instance, the show achieved good audience demand of 4.9 times in Japan. Comparing the level of demand in the US to the level of demand in the show's home country of Japan reveals that demand for "Blue Exorcist" in the United States was 66% of the demand in Japan, which can help inform your distribution decisions.
Demand data for "Blue Exorcist" can help with subscriber retention, acquisition, and building the popularity of your platform. You can use the data to identify which genres and shows are popular with your current audience, and which shows will help you acquire or retain subscribers to your SVOD service. Also, examining the top 10 global markets where "Blue Exorcist" is most in-demand can provide insights into which markets to target for the distribution of the series.
Furthermore, you can utilize demand data to improve the release strategy and pricing for "Blue Exorcist". For instance, demand spiked in late March 2024 in the US, which can help in deciding when to release the show to generate more demand. Meanwhile, the show's momentum was good over the past 30 days. This information can help inform the marketing campaigns that you run ahead of the show's premiere.
Finally, demand data for "Blue Exorcist" can answer questions about the appeal of the show's storyline to your global audience, its reach, and its longevity over time. Comparing the show's performances on a rolling year basis to the last 30 days can provide insights into whether the show's popularity is increasing or decreasing. Combining global insights from demand data with show metadata can help inform decisions on series financing, production, and distributions.
Blue Exorcist's travelability to the United States in the last 30 days is 74%, which means that the audience demand for Blue Exorcist is 74% of the demand in its country of origin, Japan. Click through to another market to discover how well Blue Exorcist travels internationally.
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Acquire the best shows from partners such as MBS to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Blue Exorcist), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blue Exorcist, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using global television demand data from Parrot Analytics for Blue Exorcist in the United States. We provide our partners with smart subscription-video-on-demand insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.